We offer a lot of little tips and tricks for events—like doing social media for events, planning events, knowing event industry terms, and more. And this little corner of our blog is where you’ll find all of those event tips. Good luck!
Planning event catering isn’t just about hiring a catering company. It’s crucial to delve into the details and ask key questions to determine the right catering partner. To ensure your menu is a hit, follow these essential steps.
This may seem like a lighthearted piece, but important non-the-less. When you’re planning what food you want to serve at your event, consider more than just what’s in season, or what your attendees might enjoy. You also need to take into account whether or not the food you have in mind is the most practical choice. Certain meals are better left to restaurants than conferences, while certain events may not work with a particular menu option. The problem should be fairly clear: if you serve the wrong type of food for your event, it’s going to be messy! Clothes will […]
Have you felt at any point as though your events were missing something? Have you contemplated how to add extra flair to your conferences; something that would help distinguish your event firm from the competition? There is no shame in the desire to stand out from the crowd in the event management industry. Using a bit of unique or unusual technology – making use of some gadgets or gear that your competition might not consider using – could be just the ticket to make your events more memorable. Presented here are just a few unusual and fun technological tools to […]
Budgeting is a major component of an event management professional’s job, and the difficulty of budgeting is most definitely connected with knowing how best to set ticket prices. Set a ticket price too high and your attendance may suffer; or the price barrier will further drive up your marketing costs as you work to reach a larger audience! Set a ticket price too low and you’re basically condemning your budget to drop into the red; it’ll be impossible to breakeven. In other words, you’ve got to strike a balance between “reasonably priced” and “budget friendly.” That’s about as easy – […]
Last week, we talked about the processes involved in making your event firm known to the world. Today, we’re going to be looking at something a little more difficult to deal with: your budget. In all honesty, budgeting is actually where the vast majority of event management businesses fail. It all starts with figuring out how much you’re going to need for your startup costs, and going from there. Generally speaking, if you’re starting up a new firm, you’re going to have to manage some if not all of the following expenditures: Rent/Building Costs Equipment Purchases Licenses and Taxes Payroll […]
You focus on every detail when planning any event, right? Don’t overlook your registration and check-in process. This is most likely your attendees first interaction at your event and it sets a stage for their whole experience; never-mind that everyone wants to get to the business at hand. Realize the importance of planning a well-organized check-in and registration area.
As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1. […]
If you’re hosting an event, Facebook is an excellent way to get the word out. Even if you’re not using their built in Facebook Events feature, you can still easily promote an event on Facebook.
Here are 7 highly effective ways to leverage the power of Facebook to promote your event. And a bonus tip… but don’t skip ahead!
Back in the 1960s, sociologist Marshall McLuhan expressed some downright revolutionary insights. Technology, he explained, would one day advance in such a way that the whole world would be interconnected. Communicating with someone on another continent would be just as simple as walking over to the neighbors’ house to borrow a cup of sugar; perhaps more so. To give shape to his theory, he coined the term “global village.” In essence, McLuhan conceived the notion of a worldwide communications network; a tight-knit global community which transcended physical distance. With the birth of social media, it’s safe to say that his […]
It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one. There are many ways to come […]
Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.
The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet. The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until […]
For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.
Are you an event manager? This article will help you choose the best techniques to explode your event’s business, acquire new attendees and increase profits. I’m sure you must have heard of social media, and how powerful it is—well, it’s the truth!
When done properly, social media networks like Facebook, Twitter, Pinterest and a host of others can be beneficial to you.
