Using Live Engagement Tools to Increase Audience Participation at Virtual Events

Virtual events face a common challenge: keeping audiences actively engaged rather than passively watching. When attendees participate actively, they connect with both the content and each other, transforming standard online presentations into memorable experiences.

Live engagement tools bridge this gap by enabling real-time interaction between presenters and participants. These digital solutions create the two-way communication that makes virtual events feel more connected and engaging.

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5 Event Photo Sharing Strategies for Maximum Engagement

Event photo sharing plays a crucial role in maximizing engagement and effectively immortalizing the energy and emotion of an event. Not only does sharing photos encourage other attendee’s to participate, but it also significantly expands an event’s reach and visibility when those photos are shared on social media. Companies like Everwall have revolutionized this space by providing social media walls that display shared photos in real-time.

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How to Get Sponsors for an Event in 3 Easy Steps

Learn how to get sponsors for an event to drive revenue, promote your event, and get more attendees. Find the right sponsors and know what to offer them.

Hosting an event isn’t cheap. Even if it’s a small, intimate conference or seminar, you still need to hire a venue, pay for speakers, and make sure you have food and drink for your attendees.

This can all add up, which can put extra pressure on your plate if you don’t have a huge budget. Luckily, there’s a way you can cover those costs and generate a bit of extra advertising while you’re at it.

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7 More Engaging Restaurant Promotion Ideas Beyond Trivia Night

Trivia might be one of the most popular restaurant promotion ideas, but it’s not the only one.

Trivia is big. There’s no arguing the fact. It’s a popular way to bring people into your restaurant, and it’s a relatively easy event to host, especially if you hire someone for it. But trivia isn’t right for every restaurant. Maybe you don’t have space. Perhaps that’s not where your audience is. Or it might not be your preferred aesthetic.

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5 Creative Ways to Promote an Event with a Twitter Wall

There are more than a few creative ways to promote an event. Some of them are way more effective than others.

Can we be honest for a minute? Did you ever go to a game and when you got back to your car, there’s a flyer under your windshield wiper? Do you give it more than a passing glance? Do you get irritated?

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The Do’s & Don’ts of Social Media Event Promotion for Corporate Fundraisers

Take the mystery out of social media event promotion and make your next fundraiser a memorable experience for everyone

If you don’t have a lot of experience with planning and hosting fundraisers, it can be intimidating to know where to begin. You want to know what to do, and most importantly, how to promote your event, so people come out and enjoy themselves. Like many new experiences, though, a little organization and a few deep breaths will take you far.

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How to Improve Fan Engagement at Sporting Events with Hashtags

Want to boost fan engagement at sporting events? Look no further than your favorite hashtag.

You could argue that professional wrestling has some of the most active fan engagement at sporting events, no matter what the sport. Twitter hashtags associated with the WWE offer a steady stream of comments and opinions from fans. In fact, the fan activity on WWE’s Twitter feed (comments, likes, retweets) is roughly equivalent to that of the NFL and the NBA (who have 14 million more followers and 17 million more followers, respectively). From a percentage standpoint, the WWE is absolutely rockin’ it.

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10 Easy, Cheap and Successful Fundraising Ideas for Nonprofits

The most successful fundraising ideas for nonprofits aren’t always the most obvious.

Some of the most rewarding places to work are in the nonprofit industry. That, of course, covers a lot of ground, since any given nonprofit could focus on anything from environmental concerns, to healthcare, to public schools, or pet adoptions. One thing every nonprofit has in common, however, is fundraising.

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10 of the Best Trade Show Booth Ideas Ever

Are these some of the best trade show booth ideas? The results speak for themselves.

Since the earliest days of human culture, trade shows have been part of our lives. They’ve come a long way from the days of carrying your wares around on the back of an ox cart, though. Today almost every major industry hosts regional, national, and even international trade shows. Some of the larger events can draw tens of thousands of attendees. If your company is participating in a trade show, that’s a lot of potential customers in a concentrated space and time. That also means you have a lot of competition.

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22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

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10 Low-Cost Social Media Ideas for Nonprofits That Deliver High Value

Social media ideas for nonprofits work best and deliver the highest ROI when they leverage hashtags, video and the most popular social platforms.

As a non-profit, your goal is to raise as much money and find as many new donors as possible, while rewarding your current donors. Social networks like Facebook have indeed made it easier to reach the masses—75% of male internet users are on Facebook as well as 83% of female internet users, according to Pew Research Center. The social media ideas for nonprofits below offer plans for attracting, engaging, and satisfying donors in-person and online.

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6 Tips For Providing Branded Event Swag

Swag can be useful, and actually worth it to handout—here’s how…

It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.

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What Data to Collect at a Festival

Harnessing festival data effectively can simplify a seemingly challenging task, and with a strategic plan in place, it can provide invaluable insights to enhance your festival planning and execution.

As a festival organizer, it’s critical to understand that the data gathered today forms the foundation for informed decisions tomorrow. Thus, it becomes imperative to master the techniques of collecting festival data. By implementing the right strategies, you’ll end up with a plethora of valuable data to sift through once your event concludes.

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Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn […]

How Can Reddit Help You As An Event Planner?

If you aren’t yet on Reddit, maybe you should be. Although Reddit’s community is somewhat small compared to Facebook or Twitter, it’s nevertheless a teeming hub of Internet culture. Reddit doesn’t call itself “the front page of the Internet” without reason; some of the most popular viral content on the web either originated on Reddit or was promoted through the social media site. Used properly, it can be the perfect platform for event promotion.

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Top 4 Methods to Market Your Event on a Budget

Planning an event can be stressful, but if attendance is strong you will look back and realize it was well worth the time and effort. Here is the big question: how are you going to attract a large number of attendees without blowing through your event’s marketing budget? You may believe that successfully marketing a large event has to cost an arm and a leg; nothing could be further from the truth. There are steps you can take to spread the word on a shoestring budget – or simply make your large budget go that much further! Here are four […]

How to Throw a Great Trade Show After-Party

Hosting an after-party at a trade show can be just as critical as the event itself. Attendees are often looking for a relaxed yet engaging environment to unwind after a day filled with networking and presentations. As an event organizer, you have the chance to create an experience that leaves a lasting impression.

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Essential Tips for Maximizing Event Media Coverage

Getting media coverage for your event isn’t just a nice-to-have—it’s a game changer. Whether it’s a trade show, conference, or tournament, maximizing event media coverage can significantly boost your event’s success. But how do you get journalists and bloggers to show up and cover your event? Let’s break down the essential strategies to help you grab the media’s attention and make your event the talk of the town. Identify the Right Media Outlets Start by identifying the media outlets most likely to be interested in your event. Who’s already talking about your industry? What blogs, websites, or publications align with […]