Why Reflecting On Your Own Event Management Business Is Vital For Success

It’s a basic marketing concept — how you conduct yourself directly impacts how consumers view your brand. In the case of event management, though… things are a little different. Your brand isn’t always going to be something with which your target audience is necessarily acquainted. Most people, when attending an event, don’t really pay attention to what firm happens to be running the show — they just remember whether or not they enjoyed themselves. Your clients are an entirely different story. They’ll listen to their guests talk about whether or not they enjoyed an event you hosted. They’ll talk to […]

Yes, 3D Printed Food is as Cool as it Sounds

When you are hungry you head for the refrigerator, pantry, grocery store, or restaurant. In the near future, you may have another option: printing 3D food. This sounds farfetched. It sounds like something out of a science fiction movie. Despite what you think, this technology is growing by leaps and bounds. We may be far away from printing food at home, but the industry is not slowing down. Nothing Simple About it If printing food was simple, everybody would be doing it. Not only is the process detail oriented and slow, but it is quite expensive. Printers work by slowly adding […]

Everything You Need To Know About Working With Journalists As An Event Planner

As an event management professional, you’re eventually going to have to work with the press. Whether they’re covering your entire conference or simply showing up to report on a particularly poignant keynote, journalists are an important component of every event bar. It’s important that you know precisely how to communicate with them – and how to deal with them. Journalists play an incredibly important role in event management, like it or not. Depending on your relationship with the press, it can either be one of the most powerful publicity tools in your arsenal, or one of the most damaging threats […]

How To Run An Event Online

Running events online is a great alternative to a physical event, with plenty of advantages. Here are tips on how to do it right. So, you want to run an event over the Internet, do you? A few years ago, the very idea would have been laughable. Now, however, it’s actually a completely viable way to get your message out. Truth be told, online events actually have a whole host of significant advantages over physical events, including increased attendance (no geographical barriers), lower overhead costs, and access to guests and guest speakers you might otherwise have overlooked or been unable […]

Video Recruitment and Interviewing: Technology to Find and Hire the Best Talent

Go back in time 20 years. Do you remember what the hiring process consisted of? As an applicant, you spent a lot of time scanning newspaper classifieds in hopes of finding your next job. On the flipside, companies realized that finding the best talent typically meant doing so locally. It’s now 2015 and things have changed for the better. Video recruitment and interviewing is on the rise, with a growing number of companies turning to the “digital world” to find and hire the best talent. For the sake of this article, let’s take a strong look at how companies are […]

Ten Tips For Planning The Perfect Wedding

Weddings are an incredibly special – and important – occasion. They’re a celebration of the love between a couple; a love intense enough that they’re willing to swear their lives to one another. Not surprisingly, this means that planning them can be an incredibly nerve-wracking affair. But it doesn’t need to be. At the end of the day, how stressed you get about your wedding ultimately depends on you. If you go in with the right mindset – and the proper knowledge – you’ll be able to put together a top-notch ceremony in no time at all. That, in turn, […]

How You Can Stand Out While Networking In Event Management

More than just about any other career, event management is all about who you know. Having the right list of contacts at your disposal will impact everything about your events. It’ll effect what vendors you can get in touch with, the suppliers you have access to, your guest speakers and venue choices, and even your clients. It sort of goes without saying that you need to perfect your networking skills – and in so doing, stand out from your competitors. Given that this is a bit of a tall order, we’re going to discuss a few ways you can make […]

How Online Event Management Software Leads to Better Planning

Today we’re going to be talking about how online event management applications can make your job (and your life) significantly easier; how cloud-based event planning software can ultimately lead to better planning (and better events). Simplicity and ease are just the tip of the iceberg. Everyone knows that event planning software makes your job easier – that’s kind of what it’s designed to do.  But how does it make you a better event planner – and make your events better as a result? You’ll Be More Organized (And Look Better For It) Need to send up customized invitations? You can […]

Personality Traits of a Successful Event Manager

As we’ve said on multiple occasions, there are certain personality traits which make you better suited to be an event manager than others. Emotional intelligence, storytelling capacity, creativity, level-headedness; these are all of vital importance to the profession. They aren’t the only traits for a successful event planner possesses, however. Today, I’d like to go over a few more elements that I feel every event manager or planner should incorporate into their personality.  1. Humility Let’s face it–no one likes dealing with people who brag about themselves. They’re always putting themselves on a pedestal above their colleagues, they take credit […]

Unleashing Business Success: The Power of Internal Events

Discover the dynamic impact of internal events on business success and engagement. Learn how to amplify interaction at your gatherings.

In the dynamic realm of modern business, staying ahead requires more than just routine operations. It demands innovative strategies that foster growth, collaboration, and inspiration. Internal events hold the key to unlocking these potentials. In this article, we’ll delve into why internal events are a game-changer and how incorporating tools like Everwall’s social wall can elevate interaction and engagement at your gatherings.

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Back to Basics: Event Management Tips to Step Up Your Game

Last week we looked into the little details of events such as music and food. This week we are pulling back to basics and looking at a few more ways that you can step up your game as an event manager. We will be covering the following topics: Why You Need To Plan For When Something Goes Wrong Five Days On Which You Should Never Plan An Event Tips for Relating To Clients Why Internal Events are Great for Business Running The Perfect Summer Event Personality Traits of a Successful Event Manager What you Need to Know about Event Disasters […]

Live Music for your Next Event: Good or Bad Idea?

When planning a corporate event, you must consider every aspect of the experience. From the check-in process to the tradeshow floor to the food, there is sure to be a lot on your mind. At some point, especially if you are planning a multi-day event, you need to consider the steps you can take to keep attendees occupied and having a good time. In many cases, this means choosing the right type of music. Generally speaking, you have two options: Hire a band to play live. Hire a DJ. There are pros and cons of both, meaning that the decision […]

Top Tips for Hiring a Catering Company

When putting together an event, there are 101 things that you need to plan for. Obviously it is hard to get every little thing perfect, there is one thing that you should give a little more attention to: the food. You have a lot on your plate (no pun intended), including the task of hiring a catering company. Make the right choice and you will have attendees drooling. Make the wrong choice and you could soon have a problem on your hands. How to Hire an Event Catering Company The catering industry checks in with annual revenue of $9 billion. There […]

Catering 101: Working Out The Details Of The Perfect Menu

Catering is as much a part of event management as sound design, tech, or marketing.  Making the wrong choice where food’s concerned can be just as bad as selecting the wrong keynote speakers; it could completely ruin the look and feel of an event. That said, it’s not terribly likely that you’ll be designing your menu by yourself (you can, but I’d not recommend it). You’re going to be hiring on a caterer to handle the details involved in keeping your attendees fed and watered. Thing is…that caterer can’t do their job if they don’t know what you expect. For […]

The (Not So) Little Details

So you’ve worked for month securing a location, finding the perfect guest speakers, and marketing your event like crazy. You’re exhausted and it may feel like a good idea to skip over some little details. Well, I hate to break it to you but it really isn’t that great of an idea. The food, entertainment, and music can make or break an event. If someone with a gluten allergy is unable to eat any of the food all weekend, I bet that would hold in there memory longer than even the best guest speaker. This week, we are going to […]

Seven Steps For Snapchatting At Your Next Event

In the past, I’ve rather frequently drilled home the importance of brevity. People today don’t have time for lengthy marketing pitches or deep, thorough explanations of a brand. They want to know right out the door whether or not something’s worth their time – and if you can’t keep things brief, then they’ll eventually tune out. Case in point, the average human attention span is currently 8.25 seconds, down from 12 seconds in 2000. On some level, this isn’t surprising. Today, we’re bombarded with information from all sides, and we’ve less time to devote to each individual message that comes […]

Stand Out In A Crowd

Last week we focused our series on handling all of the different events that an event planner may be asked to do. This week, we are switching gears and focusing on how to be a good speaker and exhibitor at an event that you are invited to. We want you to be able to make the most out of your situation. Whether you are paying to be at an event, or you are the star of the show, we want to share with you tips on how to get the most out of it for your brand. Stop wasting time […]

The Ins And Outs Of Running An Annual Conference

Many of the best known conferences and events in the world aren’t just one-off affairs; they happen one or more times a year. Annual shows like the DEVELOP conference give industry professionals a chance to strut their stuff, while trade conventions like the Consumer Electronics Show bring the world some of the coolest technological innovations ever designed. Today, I’d like to discuss some of the finer details of running an annual conference – assuming you want to do so. Now, it bears mentioning that much of what goes into running a yearly conference is pretty much the same as running […]

The Story Of Suresh Doss Drives Home The Real Cost Of Event Management Blunders

Today, I’m going to tell you about a young man by the name of Suresh Doss. He is – or rather, was – an amateur event planner and freelance food writer. Today, he owes the City of Toronto $36,000. His is a cautionary tale, a story that drives home the importance of knowing who you’re working with and what you’re doing. See, Doss was part of a 2013 experiment to put food trucks in parks all across the city. Armed with an array of different meals, the trucks would keep hungry park-goers fed and content – and make a bit […]

How To Keep Your Events Sustainable

Both enterprise organizations and consumers have become acutely aware of the impact modern culture has on the environment in recent years. We’re beginning to warily eye the pollution created by oil, we worry and fret over greenhouse gases, and we’re quick to jump in and support any organization that makes an effort to be sustainable. The trouble is, talking isn’t really enough. What we ultimately need to do is take responsibility for the state of the Earth; we all need to do our part to ensure we keep things clean. In the case of event management, that means reducing the […]