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Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day?

These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage.

Social Media and Events

Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and engaging with attendees.

Tweetwall, for example, allows you to display and track any hashtag, keyword, phrase, post, or user. By displaying this information at your event, it allows you to more effectively connect with your audience, while also keeping attendees engaged. A true win-win.

Take Full Advantage

Here are some tips to follow if you want to take full advantage of the power of Tweetwall:

  • Create a poll: Talk about an interactive experience. Let attendees participate in a poll via Twitter and/or Instagram. From there, display the real time results on your Tweetwall.
  • Implement leaderboards: This is one of the best ways to get attendees involved. Through the use of real-time leaderboards, you can increase engagement and interaction. Best yet, you can show everybody the top thought leaders.
  • Review data after your event: There are many benefits of using Tweetwall during an event, but that doesn’t mean you should shut things down once it comes to an end. Instead, review the volume, reach, and top influencers. With all this data collected and stored for your review, you can find ways to improve upcoming events.
  • Take full control: If you want power, Tweetwall will give it to you. You have the ability to turn on full moderation, allowing you to manually approve every tweet that gets broadcast.

Beneficial for Both Sides

A successful event is one in which the organizers and attendees are happy with the end result. If one party is excited while the other is disappointed, the end result is not nearly as enjoyable.

With the power of Tweetwall, social media can go a long way in ensuring the success of all parties involved.