10 Interactive Conference Ideas That Create Sold Out Events

Make your next big event unforgettable with these interactive conference ideas

Think back to your years in school. The teacher stood in front of the class, lectured on a subject, you took notes, and then class was over. You also may have taken a nap at some point, too.

But what about the classes where teachers got more hands-on? The classes where your teacher encouraged participation, healthy debate, and conducting experiments. You probably left those classes feeling energized with a much better understanding of the lessons.

Craft Brewery Marketing 101: How to Make Social Media Your #1 Source of Sales

Show off your personality and build a community of local beer-lovers with a brewery marketing strategy that takes advantage of social media’s power.

The craft brewing industry is crushing it right now. It contributes over $67.8 billion to the U.S. economy, and there were 6,655 active breweries in the country as of June 30, 2018.

10 Innovative Stadium Ideas That Are Filling Seats

Ready to fill more seats at your next event? Innovative stadium ideas are the key to keeping live sporting events exciting and profitable.

You get your tickets, park your car, grab a hot dog and soda from the concession stand, and cheer on your favorite team for a few hours. Going to a game is a fun and exciting way to spend an evening.

How to Create & Manage a Social Media Wall for Events with Big Crowds

Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds,…

25 of the Best Bar Promotion Ideas That Use Social Media to Attract Customers

Leverage the power of social media both inside and outside your establishment with these bar promotion ideas

When you’re running a bar — whether it’s a pub, tavern, wine bar, or dance club — the goal is always to bring in new customers and keep the regulars coming back for more. But when you’re a small business on a limited advertising budget, how can you stay top-of-mind? Social media is the answer!

Improving Fan Experience at Sporting Events: The Kick-Off Guide

Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy

Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.

Creating a Hashtag for Your Business in 5 Steps

The importance of research, planning, and a little ingenuity when you’re creating a hashtag for your business to stand out on social media You’ve probably dipped your toes into the hashtag waters of social media a few times—a #TBT here, an #instamood there. But if you’re going to compete with millions of companies leveraging hashtags to their benefit, there needs to be a little more strategy behind your game. Instead of only using popular hashtags that everyone uses, why not think about creating a hashtag for your business? What makes creating a hashtag for your business so useful? Companies incorporate…

Event Planners Reveal Their Business Event Checklist Must-Haves

Get a head start on your Business Event Checklist with the insights of these expert event planners who shared their top ten must-haves.

If you’ve ever tried to make a recipe from scratch, you’ve probably peeked around online to find something similar first, right? Why waste a batch of ingredients just to learn too late that someone like Martha Stewart bakes her chocolate chip cookies at 375 degrees F, or that Thomas Keller suggests using cold, unsalted butter. These tips are helpful and can save you a few dollars in flour and sugar.

5 Cheap but Fun Restaurant Promotion Ideas Using Hashtags

The most fun restaurant promotion ideas let your best customers become your brightest stars.

We all know what it’s like to see our name in lights, or at the very least, we all wish we could see them up there, all bright and shiny, once in our lives.

Social Media Use in the Workplace: How to Encourage It Productively

As you develop guidelines for social media use in the workplace, don’t forget foster the creativity within your organization.

Encouraging social media use in the workplace can come with a list of responsibilities. For example, let’s say you’ve come up with a hashtag for your company, ACME, and your hashtag is #ACMEatWork. You want to promote the culture in your company to the public for branding purposes and recruiting, so you tell employees to take fun photos during the workday using the hashtag.

How to Use Social Media in Sports Marketing

Hashtags are proving to be one of the most effective ways to use social media in sports marketing, both online and during live events.

Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?

10 Trivia Night Ideas and Tools That Keep Players Coming Back

A few good trivia night ideas can pack your seats and fill your register, all while giving your customers a memorable time

You can find it any night of the week in Boise, Idaho. One company in New York City hosts it at 65 locations. And in Fort Worth, Texas, you’ll have to choose between Harry Potter or Disney. What is it? Trivia night. Ideas for hosting a trivia night are wide open. Choose any night, any theme, add in a prize, and chances are you’ll have an audience.

How to Promote Positive Office Culture with a Social Media Wall

When is the last time you did something to help promote positive office culture in the workplace?

Businesses that promote positive office culture initiatives aren’t just investing in their employee’s well-being. A positive office culture is central to an environment where managers and employees aim to uphold a company’s vision, goals, and core values.

How to Choose Social Media Tools for Events That Attendees Actually Want to Use

Using the right social media tools for events can help your attendees feel included, informed, and most of all, valued.

To host an event, you need the heart of a dragon, the patience of a saint, the endurance of a prize-fighter, and probably more coffee than is normally acceptable. You need a location, seating, tables, presenters, snacks, a good swag bag, and a capable team. And above all, you need an audience. Can you imagine how different the energy of a Ted Talk would be if half of the seats were empty?

The Best Sports Marketing Campaigns of All Time

These professional teams went above and beyond to create some of the best sports marketing campaigns local fans have ever seen

When you’re running social media for a sports team, the competitive spirit can extend to your department. How much can you do with a small budget? What innovative ideas can get fans talking?

Creating that ideal campaign is challenging, even for the most successful teams.

7 Sports Event Marketing Campaigns That Worked

Get inspired to plan your own successful sports event marketing campaign with a look at some hits from the past

Bad news. There is no recipe for a successful sports event marketing campaign. That’s also good news. Why? Because it means the only thing you need to promote your event is some ingenuity.

The best marketing campaigns, whether for a sports team, a product, or service, all have an authenticity to them that people respond to. What that authenticity is will depend on what you’re promoting and who your fans are.

5 Stadium Technology Trends Increasing Fan Engagement

As more and more advances in stadium technology make events more appealing to fans, it’s time for you to get on board and get ahead

Not too long ago, if you wanted to see a sporting event, you had to go in person. Sure, you could listen to a play-by-play on the radio, or adjust the bunny ear antennae on a standard definition television, but the only way to get the full experience was to go to the stadium itself.

10 Sports Fan Engagement Ideas That Will Boost Team Spirit

Thanks to social media, there are countless fan engagement ideas to help boost team spirit.

The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.

7 Creative Restaurant Promotions That Succeeded with Instagram

Creative restaurant promotions come in all shapes and sizes—get inspiration to make your next promo stand out.

Ready or not, Instagram has a significant effect on the restaurant industry. Heavy competition has eateries large and small trying to build strong social presences and launch creative restaurant promotions to attract new customers and reach a wider audience.

How to Create a Twitter Wall for Events and Moderate It

A Twitter wall for events can bring in lively, engaging content-and moderating posts will help make sure things stay that way

Event planners are masters of multitasking. Whether they’re working behind the scenes on a small wedding, moderately-sized fundraising event, or running a tech conference for 200,000 attendees, they also always have their eyes and ears open for new ways to make their events even better.

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