Importance of Health & Safety Expertise in Event Management

I’ve touched on risk management before, but never to the degree that I should have. I’d like to remedy that with today’s piece. We’re discussing precisely why it’s vital that you as an event planner are well versed in both health and safety regulations and procedures. Although you are often outsourcing many services, keeping your event safe is ultimately your responsibility. We’ll start with the obvious. As the one running the show, you need to keep an eye out for any potential safety hazards, health code violations or threats to your guests. The companies hiring you are relying on your…

Five Innovative Startups in the Event Industry

The event industry is booming, and everyone seems to want a piece of the pie. While this means there’s no shortage of chaff where event planning services are concerned, it also means that there’s a camp of incredibly creative, particularly talented, and thoroughly innovative individuals looking to break into the industry – and they aim to do that by helping you run your events more efficiently and effectively. Today, we’ll be taking a look at a five innovative event management startups that are bound to help you be a better event planner. Scenesquid First up on our list is SceneSquid,…

Choosing the Correct Number of Keynotes for Your Event

I’ve already spoken at length about what’s involved in hiring and retaining a guest speaker. Today, I’d like to focus on something a little different: events with multiple keynotes (and speakers). More specifically: how can you tell how many speakers your event should hire? Is there such a thing as too many presentations (or too few)? When determining the number of presentations you should ideally run (and the number of speakers you should generally hire) there’s actually a pretty significant list of details you need to take into account, and questions you need to ask. Failure to consider any one…

Fun & Unusual Technological Tools for Events

Have you felt at any point as though your events were missing something? Have you contemplated how to add extra flair to your conferences; something that would help distinguish your event firm from the competition? There is no shame in the desire to stand out from the crowd in the event management industry. Using a bit of unique or unusual technology – making use of some gadgets or gear that your competition might not consider using – could be just the ticket to make your events more memorable. Presented here are just a few unusual and fun technological tools to…

Mastering Event Ticket Pricing: Best Practices

Budgeting is a major component of an event management professional’s job, and the difficulty of budgeting is most definitely connected with knowing how best to set ticket prices. Set a ticket price too high and your attendance may suffer; or the price barrier will further drive up your marketing costs as you work to reach a larger audience! Set a ticket price too low and you’re basically condemning your budget to drop into the red; it’ll be impossible to breakeven. In other words, you’ve got to strike a balance between “reasonably priced” and “budget friendly.” That’s about as easy –…

The Novices’ Guide To Event Management : Part Six – Budgeting

Last week, we talked about the processes involved in making your event firm known to the world. Today, we’re going to be looking at something a little more difficult to deal with: your budget. In all honesty, budgeting is actually where the vast majority of event management businesses fail. It all starts with figuring out how much you’re going to need for your startup costs, and going from there. Generally speaking, if you’re starting up a new firm, you’re going to have to manage some if not all of the following expenditures: Rent/Building Costs Equipment Purchases Licenses and Taxes Payroll…

Planning Your Event’s Hotel Accommodations: A Comprehensive Guide

This comprehensive guide on event hotel accommodations covers every step, ensuring your attendees have a seamless and memorable experience. The intricate dance of event planning revolves around details. Each element, from the meticulously crafted schedule to the selection of hors d’oeuvres, plays a role in painting the larger picture of a successful event. Yet, amidst the whirlwind of planning, one detail often gets less attention than it deserves: the hotel accommodations for your attendees. Choosing the right accommodations is more than merely finding a place for attendees to rest. It’s an opportunity to extend the event experience beyond the confines…

Important Event Registration and Check-in Tips

You focus on every detail when planning any event, right? Don’t overlook your registration and check-in process. This is most likely your attendees first interaction at your event and it sets a stage for their whole experience; never-mind that everyone wants to get to the business at hand. Realize the importance of planning a well-organized check-in and registration area.

Engaging Facebook Content for More Followers

It’s common knowledge that you need engaging content on Facebook (or anywhere else online for that matter). It’s what gets you more followers. But what exactly does ‘engaging’ content mean? It means that your followers don’t just read or consume the content. They take action on it. This can be any type of action such as getting new ‘likes’, commenting, sharing your content, generally singing your praises, or buying your product or service. But what’s important is that they do something when they see your posts. So we know social media is interactive and growth is driven by more engagement.…

Novices’ Guide to Event Management: Part Five

Last week we looked at basic things you needed to cover if starting your own event management firm. Today, we’re moving to the next stage – marketing your new firm. You’ve chosen your niche, your firm is fully insured and up and running, and you’ve started networking with all the right people. It’s a great start, but now you need to gather clients – the more people hear about you the more likely they are to become paying clients! In other words, it’s time to market your new business. So…what’s involved in making your new firm known? Well, the first…

How to Create a Killer Facebook Event Page

When done well, publicizing your event through Facebook can be extremely successful. Its ‘Event Pages’ allow you to reach a vast audience and engage your potential attendees, and best of all, it’s totally free. Here are some best practices for setting up your event page. The Default Settings Don’t change the default settings unless you want to make your event private or restrict access. When you set up an event page, the default settings are exactly that, they are set the way most of us want them. The default settings allow your fans to share and post most easily and…

Strategies to Create a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word…

Increase Event Attendance with Twitter: Top 5 Ways

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1.…

Event Planners’ Dos And Donts Of Mobile Technology

Mobile technology is the future. I don’t think you’ll find a single person in our gadget-crazed society who’ll argue otherwise. In a world where Android is king and we’ve more Internet-connected gadgets than we have people, it’s quite clear which way the wind is blowing, isn’t it? The fact is, nearly everyone – from nearly every profession – is engaging with mobile technology in some way, shape, or form. That includes event management professionals. The potential mobile technology holds to streamline the process of planning an event is effectively unmatched. Our primary tools are smartphones and tablets. There’s a whole…

Proper Event Organization is Impossible without Proper Timing

In the events industry, time is of the essence. As an event planner, it’s fairly clear you need to master managing your own schedule. With all the tasks, challenges, and logistical issues you juggle on a daily basis, failing to keep organized ultimately means failing at your profession. Time management is a vital skill for any event planner – knowing how much time to allot to each project and how to schedule related tasks is paramount. Time management is about understanding your own capabilities, and leveraging those to great effect. It’s about setting goals, laying out tasks, and ultimately accomplishing…

Five Event Planning Mistakes to Avoid

When planning an event, regardless of size or industry, it is safe to assume that you have visions of greatness dancing through your head. You expect everything to go as planned. You expect everybody in attendance to have an enjoyable time. Before we go any further, here is something you should always remember: even when you think everything is perfect, something will pop up and require you to find a solution on the spot. By avoiding common event planning mistakes, you can increase your chance of success while decreasing the chance that something terrible will happen. Here are five mistakes…

Event Management Software: Friend or Foe?

There are people who swear by the benefits of event management software. There are also people who don’t even want to consider implementing the use of software when organizing an event. Which side of the fence do you sit on? If you are staffed with the responsibility of organizing, planning, and managing an event, it is essential to take advantage of each and every tool at your disposal. Anything you can use to better your chance of success is something you should consider. Before we get into the benefits of using event management software, let’s take a look at two…

Facebook Exclusively vs Multiple Networks: What To Choose

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in…

The Anatomy Of A Buzzword

Dressed to impress, immensely popular, and markedly more simplistic than what they describe; buzzwords have been around for nearly as long as advertising and marketing. It’s not terribly difficult to see why. They’re easy to use, and go a long way towards dressing up one’s speech. They’re immediately recognizable, and can occasionally give the illusion that one knows what they’re talking about—even if they don’t. See, Buzzwords, are… well—for lack of a better description—they’re glamorous. They’re easily recognizable and easy to use. In the right hands, they can most definitely be used to draw in more consumers; they can invoke…

Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well…

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