We’ve talked a great deal about what’s involved in a successful event, and how it can help send your brand’s reputation soaring. We’ve examined the sort of traits one needs to exude if they’re to run an event, and the sorts of platforms that could prove useful. Today, we’re going to discuss why, if you’re to run an event, all of these details should be someone else’s problem.
Today, we’re going examine why you should hire an event planner, instead of doing everything yourself.
Now, one of the most oft-raised arguments against hiring an event planning organization is tied to cost. Why should you bother shelling out for a professional when you and your employees can just as easily do the job yourself? Why shell out the extra cash for someone to accomplish what you’re already doing?
First and foremost: doing so will save you a great deal of money.
Most halfway decent events planners have strong working relationships with suppliers, vendors, and venue owners. Through these relationships, a quality planner will be able to receive a considerable discount; this is then passed on to whatever organization they have to be working for. Furthermore, their network tends to include a number of different agencies to which you might not otherwise have access.
This saves time, too.
Hire an Event Planner: among other things, doing so will save you a great deal of money.
With an event planner, you’ll have to worry considerably less about logistics than if you were running the show yourself. Instead of carrying out an exhaustive search to find the right vendors or catering company, you can simply ask your planner to look in their address book. Instead of having to spend hours calling around to find a venue or track down a guest speaker, you can simply put the task on their plate. You’ll spend a great deal less time putting everything together, meaning you’ll have a great deal more time to spend on polish; more time to spend networking and making everybody feel welcome instead of running around like a madman making everything work.
There’s also the small fact that an event planner tends to know what they’re doing, and that the same may not necessarily be said about you. They know what works and what doesn’t, they know what people want, and they know how things need to be set up in order to avoid a catastrophe. In short, they’re knowledgeable enough to prevent you from making any number of a wide array of terrible mistakes that might send your event south in short order.
Speaking of mistakes, I’d like to bring up a lovely little principle known as Murphy’s Law. This rather cynical theory holds that whenever something can go wrong, it will. It also likely applies to your event—proportionate to how important success is to your brand, of course.
Without someone at your side to troubleshoot the vast array of complications and road-blocks you might stumble upon both during the planning process and during the event itself, well… have you ever tried fixing your pipes without a plumber’s help? I’d imagine it’s a little something like that, except instead of backed up sewage you’re looking at a potential brand crisis—something you most definitely want to avoid.
There’s nothing stopping your organization from running its own events, of course. Some people do tend to have a knack for it, while others might not necessarily have the budget to hire a third party. At the same time, it’s still worth asking yourself whether or not you strictly need to do things on your own. Hiring a planner instead of shouldering the burden yourself can—aside from preventing a few extra gray hairs—save you time and money; both of which can be spent on making things bigger, better, and more enjoyable for everyone involved.