Create an Incredible Corporate Culture with Creativity

Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business. Makes sense, right? As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work. Here’s the thing, though…positivity? It’s…

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc…

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day? These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage. Social Media and Events Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and…

5 Good Traits of Vendors for Successful Trade Shows

Uncover the five key good traits of vendors to elevate your trade show experience. Ensure success with the right partners and strategies.

Choosing the right vendors for your trade show is a strategic decision that parallels the importance of organizing the event itself. Recognizing good traits of vendors is key to ensuring a successful and vibrant trade show. It’s not just about avoiding pitfalls; it’s about spotting the positive attributes that make a vendor stand out.

What Are Some Of The Biggest Holiday Trends In The Event Industry This Season?

The 2015 holiday season is just around the corner – and with it, the end of the year. What better time than now to take a look at some of the trends you can expect as Christmas rolls around? After all, as we’ve established before, January more often than not tends to be the busiest time of the year in event management. It’s better to be prepared by knowing what people are looking for. With that in mind, let’s dive right in. What’s the event industry going to look like as this year’s holiday season rolls around? More importantly, how can…

Four (More) Ethical Challenges Every Event Organizer Will Face

Like every industry, event management has its fair share of moral dilemmas. There’ll always be the temptation to misrepresent your services to a client or over promise on something; the urge to abuse rewards and incentives to increase attendance or make overly-extensive use of familiarity trips. What separates the poor event planners from the professionals is that the latter group resists these urges. They act with integrity, no matter what roadblocks they may face. Of course, taking the high ground tends to be a lot easier when you know what sort of tests your morality’s going to be put through.…

Top 5 Ways To Monetize An Email List

As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list? There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand. Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as…

Tips for Using Full Moderation in Everwall

So you’ve chosen full moderation for your Everwall, now what? Now it’s time for you to choose exactly what your attendees will see on your social wall. This means you can weed out whatever you do and don’t want seen on the social wall, and use other great moderation features—like Stashing posts—to save them for later.

How the Rise of Virtual Reality Will Change Event Management

The event industry’s changed a lot in the last twenty years. Mobility has streamlined administration and event organization to an unprecedented degree. Cloud computing has brought with it scores of apps that make attendee engagement, remote attendance, and information management easier than ever before. And social media has brought with it an entirely new marketing paradigm, one which every event organizer worth their salt must understand. What if I were to tell you that stuff’s all small change – that today, we’re on the verge of the biggest evolution yet? I’m talking about virtual reality – the capacity to send…

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to…

How Does Social Media Impact Political Campaigns?

It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important. At the same time, however, it’s been supplanted, as many things have, by social media. “It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The…

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience.…

How The Apple Watch Is Changing The Game For Event Management

Apple’s really no stranger to the creation of world-changing technology. In 2007, it released the iPhone, bringing technology once isolated solely to enterprise into the consumer space. Then in 2010, the iPad took the market by storm, kicking an already popular industry into a frenzy. Today, the majority of online shopping is done on mobile devices. 80% of online adults own a smartphone. And the number of worldwide smartphone users will surpass 2 billion in 2016. In short, even if Apple doesn’t control the entire mobile market, they’re the ones who originally kicked off the mobile craze; through a combination…

Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time… There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small. It sort of goes…

Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals. “Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.” As I noted…

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them. “With the current marketing landscape, it is critical to invest the necessary time and resources for building and…

Full Service Social Walls vs. Self Service Social Walls

One of the decisions that you have to make when having a Social Wall from Everwall at your event is whether you would like to go self-service or full-service. The main factors in deciding which one comes down to how you want the Social Wall to look, the support you need during the event, and how hands-off you want to be. Either way, having a Social Wall is a great way to really hit home the social aspect of any kind of event, whether it be a wedding or large tech conference. So, what’s the difference between a self-service and…

Five Awesome Halloween-Themed Event Ideas

The spookiest day of the year is just around the corner – why not spice up your next conference, trade show, or expo with a bit of Halloween flair? Seasonal events are always pretty fun, and everybody likes a good costume party. Today, we’re going to go over a few cool ideas to spark your imagination. After reading this piece, you should be able to put together an awesome, memorable, and – perhaps most importantly – frightful event that’ll keep attendees talking about it for months to come. Let’s get started, shall we? Bring People Somewhere Scary No matter what…

Inhouse vs. Remote: Picking the Suitable Choice

Today, we’re going to cover something of an unusual topic – at least from an event management perspective. We’re going to talk about remote work. Outsourcing. See, the workplace has changed a great deal in the past decade. It wasn’t particularly long ago that going to work involved physical travel. It meant coworkers and uniforms; offices and cubicles. That’s no longer the case. Today’s employees can work remotely with unprecedented ease. Thanks to the Internet, clocking in is as simple as finding the nearest computer. Perhaps it’s not surprising, then, that in light of this – and the recent troubles…

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking. While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand. By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more. Three Keys to Success At first glance, LinkedIn may appear scary.…

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