Anything and everything related to Event Marketing.
Conferences shouldn’t feel like one-way presentations. When attendees scroll through their phones during sessions, they’re not necessarily disengaged—they’re looking for ways to participate. The right conference social media engagement tools turn that phone activity into fuel for your event which can ignite and amplify your message while your attendees are experiencing it.
Live X feeds (formerly known as Twitter feeds) have become essential for modern events. Whether you’re running a conference, product launch, or community meetup, these real-time social streams create instant connections between attendees and extend your event’s reach far beyond the venue walls.
In 2025, smart event organizers use live X feeds to turn passive audiences into active participants. Instead of just watching, attendees share their thoughts, respond to speakers, and connect with each other—all in real time.
Keeping a website lively and updated can be a challenge, but using social media updates can make it much easier. Embedding social media feeds directly on your website helps keep the content fresh and exciting for visitors. When people visit a website that feels up-to-date, they are likelier to stick around and engage with the content.
Event photo sharing plays a crucial role in maximizing engagement and effectively immortalizing the energy and emotion of an event. Not only does sharing photos encourage other attendee’s to participate, but it also significantly expands an event’s reach and visibility when those photos are shared on social media. Companies like Everwall have revolutionized this space by providing social media walls that display shared photos in real-time.
In today’s digital era, Social Media Hubs have emerged as indispensable tools for online businesses. Serving as centralized platforms for diverse social media feeds, they allow brands to harness the power of social content, driving website engagement and fostering online interaction. These hubs aggregate content from multiple social channels, providing an all-in-one display that offers visitors a dynamic, interactive experience.
In today’s fast-paced digital world, brands are constantly competing for consumers’ attention. Traditional marketing methods like TV commercials, print ads, and even digital campaigns are becoming less effective as consumers grow more skeptical and savvy. This is where experiential marketing comes in. Experiential marketing is a powerful tool that can create a lasting emotional connection between a brand and its customers, leading to increased loyalty and business growth. But, what is experiential marketing and how does it work?
Hosting an event isn’t cheap. Even if it’s a small, intimate conference or seminar, you still need to hire a venue, pay for speakers, and make sure you have food and drink for your attendees.
This can all add up, which can put extra pressure on your plate if you don’t have a huge budget. Luckily, there’s a way you can cover those costs and generate a bit of extra advertising while you’re at it.
Find out how using a social media wall for events can increase attendee engagement and extend your company’s social reach If you’ve been an event coordinator for a while, you’ve witnessed how technology has changed conferences, meetings, trade shows, and other big gatherings. Forget the industry magazine ads and direct mail of yesteryear — in a recent survey, 73% of event planners listed social media as the most effective tool for event marketing. Social media is great for promotion leading up to your event, but there’s always that challenge of keeping attendees engaged during the event. In gatherings with big crowds, […]
Sports is a $500 billion industry in the U.S., with companies spending more than $34 billion per year in sports advertising, according to Plunkett Research. But with all this spending, where do the dollars rest when it comes to using social media in sports marketing?
When you’re running social media for a sports team, the competitive spirit can extend to your department. How much can you do with a small budget? What innovative ideas can get fans talking?
Creating that ideal campaign is challenging, even for the most successful teams.
Bad news. There is no recipe for a successful sports event marketing campaign. That’s also good news. Why? Because it means the only thing you need to promote your event is some ingenuity.
The best marketing campaigns, whether for a sports team, a product, or service, all have an authenticity to them that people respond to. What that authenticity is will depend on what you’re promoting and who your fans are.
The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.
The best events are memorable—in a good way. You want attendees to look back fondly at your event and have such a good time that there’s no question of whether they’ll come back next year. This is where audience engagement comes into play. The more involved attendees are in the day’s activities, the more they will hold your event in high esteem. But creating the right mix of engagement, participation, and excitement is tricky if you don’t have the right tools.
The history of churches in the United States begins more than 400 years ago. Settlers in Jamestown, Virginia established America’s first Protestant Episcopal parish in 1607. In 1629, Samuel Skelton became the first pastor of Salem, Massachusetts and in 1638, Roger Williams founded the first Baptist church in America, which stands to this day.
Fundraising for a non-profit is an attractive career path for empathetic individuals with a desire to enact real change in the world. It’s not uncommon for these kind-hearted people, though, to encounter some big challenges as they learn how to fundraise for a non-profit.
If you aren’t yet familiar with esports, you will be soon enough. Hopefully, you won’t find out about esports events by watching your competition get all the revenue, either. Esports is a big-budget industry, and it’s growing quickly.
When you look for the right marketing tools for nonprofits, you want something inexpensive, effective, and easy to use. After all, the more of your funds you can funnel toward the work you do, the more effective your organization is.
There are plenty of marketing tools for non-profits available. Figuring out which ones will work for you? That’s another story. There’s a delicate balance of effectiveness, cost, user-friendliness, and access that’s a significant part of the equation.
Any high school senior can tell you that higher education event marketing can make or break their interest in a school. Your audience is making a life-changing decision, and it’s your job to help them fully understand what you offer and what they can expect. It’s classic marketing. Lay out the benefits, then listen and respond to the needs of your customer.
When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.
