How Live X Feeds Transform Event Experiences in 2025

Live X feeds (formerly known as Twitter feeds) have become essential for modern events. Whether you’re running a conference, product launch, or community meetup, these real-time social streams create instant connections between attendees and extend your event’s reach far beyond the venue walls.

In 2025, smart event organizers use live X feeds to turn passive audiences into active participants. Instead of just watching, attendees share their thoughts, respond to speakers, and connect with each other—all in real time.

Why Live X Feeds Work for Events

Real-time social feeds solve a common event challenge: keeping everyone engaged. When attendees see their posts displayed on screens around the venue, they’re more likely to participate.

The instant feedback loop is powerful. Someone posts about a speaker’s point, others respond, and suddenly you have a conversation happening alongside your main program. This parallel dialogue often surfaces questions and insights that enrich the entire event.

Live X feeds also extend your event’s reach. When attendees share content with their networks, your event gains visibility among people who couldn’t attend in person. One well-timed post can introduce your event to thousands of potential future attendees.

Setting Up Your Live X Feed Display

Getting started with live X feeds is straightforward:

1. Pick your display method:

• Event social walls: Large screens at conferences or gatherings
• Office displays: Ongoing feeds in workplace common areas
• Website embeds: Social media hubs integrated into event pages

2. Choose your integration tool: Platforms like Everwall pull in X feeds automatically and let you customize how they appear. You can match your event branding and control which content shows up.

3. Create your event hashtag: Pick something short, memorable, and unique to your event. Share it everywhere—on slides, signage, and in your opening remarks.

4. Set up moderation: Decide whether you want all posts to appear automatically or if you’ll review them first. Most events use light moderation to filter out spam while keeping the feed fresh.

5. Test everything: Run your setup before the event starts. Check that posts appear quickly and look good on your chosen displays.

Getting More People to Participate

The best live X feeds buzz with activity. Here’s how to encourage participation:

Ask questions: Throughout your event, prompt attendees with specific questions. “What’s your biggest takeaway from this session?” works better than hoping for spontaneous posts.

Feature attendee content: When you highlight someone’s post on the main screen, others want their moment too. This creates positive momentum.

Add variety with Bluesky or Instagram: Some attendees prefer alternative platforms. Adding Bluesky, Instagram, or other social networks give people more ways to join the conversation.

Keep it simple: The easier you make it to participate, the more people will. Clear hashtags, visible displays, and regular reminders all help.

Real Examples in Action

A tech company’s product launch used live X feeds to field questions from remote viewers during their announcement. The CEO answered selected posts in real-time, making distant audiences feel included in the room.

A three-day conference displayed attendee posts between sessions, helping people find others with similar interests. By day two, the feed had become a networking tool as valuable as the scheduled programming.

These aren’t isolated successes. Events that embrace live social feeds consistently report higher satisfaction scores and better attendee retention for future events.

Making Live X Feeds Work for You

The key to successful live X feeds is balancing structure with spontaneity. Give people clear ways to participate, but leave room for unexpected moments and genuine reactions.

Remember that different events need different approaches. A formal corporate conference might moderate more strictly than a creative workshop. An ongoing office display needs fresh content strategies compared to a one-day event.

Start simple. You don’t need every feature on day one. Focus on getting the basics right: a clear hashtag, visible displays, and consistent encouragement for people to participate.

Ready to Add Live Social Feeds to Your Event?

Live X feeds transform events from one-way presentations into dynamic conversations. When you give attendees a voice and make their contributions visible, you create experiences people remember and talk about long after they leave.