10 Sports Fan Engagement Ideas That Will Boost Team Spirit

Thanks to social media, there are countless fan engagement ideas to help boost team spirit.

The sports industry wouldn’t be what it is today without its loyal fans. From local teams to national leagues, people love to support their favorite athletes. But the days of simply collecting trading cards and jerseys are in the distant past. Today’s fans expect more. As they turn to social media to engage with their favorite teams and stars, sports teams have the opportunity to become more inventive with their fan engagement ideas.

Read more →

7 Creative Restaurant Promotions That Succeeded with Instagram

Creative restaurant promotions come in all shapes and sizes—get inspiration to make your next promo stand out.

Ready or not, Instagram has a significant effect on the restaurant industry. Heavy competition has eateries large and small trying to build strong social presences and launch creative restaurant promotions to attract new customers and reach a wider audience.

Read more →

How to Create a Twitter Wall for Events and Moderate It

A Twitter wall for events can bring in lively, engaging content-and moderating posts will help make sure things stay that way

Event planners are masters of multitasking. Whether they’re working behind the scenes on a small wedding, moderately-sized fundraising event, or running a tech conference for 200,000 attendees, they also always have their eyes and ears open for new ways to make their events even better.

Read more →

How to Inspire a High Performance Workplace with Leaderboards

How to define, create, and sustain a high-performance workplace according to culture

“A lot of players think the game is all about individual performances when it’s really all about a team game.” – Kareem Abdul-Jabbar

What could a basketball player, especially one recognized so much for his personal accomplishments, know about a high-performance workplace?

Read more →

Customer Retention Techniques For Restaurants, Hotels, and Bars Using Social Media

These social media strategies aren’t just for attracting new customers. They’re proven customer retention techniques, and they’re easier than you think.

It’s not a secret that the best restaurants, bars, and hotels offer more than just a decent meal and a place to rest your head. They provide an experience to their guests. That experience may be as simple as providing a quiet, low-key spot for a drink, or it could be the ample large-screen televisions so everyone can watch the big game. It could be the sauna in every guest room, or maybe it’s the ocean view from the dining area.

Read more →

10 Church Social Media Ideas That Will Help Struggling Youth Groups

Boost your youth group’s attendance, funding, and general enthusiasm with these church social media ideas

Youth groups have long been important to the fabric of church communities, but they’re truly becoming essential for many churches now. Active youth groups can play a critical role in attracting and retaining new young people and families.

Read more →

How to Fundraise for a Non-Profit and Attract Donors Who Spend More

Delve deeper into social media and learn how to fundraise for a non-profit by using storytelling and targeting

Fundraising for a non-profit is an attractive career path for empathetic individuals with a desire to enact real change in the world. It’s not uncommon for these kind-hearted people, though, to encounter some big challenges as they learn how to fundraise for a non-profit.

Read more →

How to Create Fundraising Hashtags That Trend

When your nonprofit runs a campaign for fundraising, hashtags can help you stand out, attract the right audience, and bring in money.

Charitable giving has increased in current dollars nearly every year since 1977—and there’s a lot of money up for grabs. In 2017, people gave an estimated $410 billion to charitable causes.

Read more →

10 Digital Church Marketing Strategies for Retaining and Attracting Members of All Ages

Effective church marketing strategies for retaining and attracting members go beyond print and leverage the power of digital media

No matter your religion, churches of all shapes and sizes rely on one big factor: attendance. You need people to show up, hear your message, and participate in the congregation.

Read more →

Why Social Media Use at Work Is Increasing and How to Make it a Good Thing

Social media use at work is a given when it’s part of your job, but here’s why the rest of your company should also have permission to use social media on the clock.

In the early days of social media, you wouldn’t dream of signing into Myspace or Friendster at work. Those sites were thought of as strictly entertainment, and not appropriate for workday access.

Read more →

3 Examples of Employers Using Social Media for Hiring

The best employers using social media for hiring know they need to stand out. Here’s what they’re doing.

Before you post your next “Help Wanted” ad, go look for a job on your favorite networking and social media sites. What do you find? As an example, if you want a career as a human resources manager in Santa Fe, New Mexico, one site seems to think you could also work as an assistant principal at a virtual public school, or as a general manager for a donut shop. Another job listing site doesn’t seem to know the difference between a human resource manager, a recruiter, and an office assistant. Another has over 600 listings, some of which are for a bilingual healthcare insurance agent. Wow! Good luck getting your job posting to stand out.

Read more →

How to Upgrade Your Event Venue to Host Esports Tournaments and Meet Esports Venue Requirements

If you run an event venue, making your venue attractive to the esports industry could be a big boon to your revenue.

If you aren’t yet familiar with esports, you will be soon enough. Hopefully, you won’t find out about esports events by watching your competition get all the revenue, either. Esports is a big-budget industry, and it’s growing quickly.

Read more →

5 Essential Marketing Tools for Nonprofits

Every business needs good marketing tools. For nonprofits, the right tools might be more critical than ever.

When you look for the right marketing tools for nonprofits, you want something inexpensive, effective, and easy to use. After all, the more of your funds you can funnel toward the work you do, the more effective your organization is.

Read more →

When Social Media Marketing for Restaurants Goes Wrong And How to Make It Right Quickly

Ouch! When it comes to social media marketing for restaurants, an angry Tweet can be your defeat. Don’t hit “Reply” yet! Social media marketing for restaurants isn’t just the pictures you plan to send out; it’s also the spontaneous replies and comments you make. Everything you do online impacts the perception people have of your place. And for one restaurant, one night on Twitter may have cost them dearly. Back in 2013, a small eatery in Beverly Hills had booked a full Saturday evening of reservations. So much so, that walk-in diners were turned away. Only, many of those reservations […]

5 Inspiring Sports Social Media Campaign Examples You Can Learn From

Explore some of these social media campaign examples so you can stop guessing and start getting real results

Every successful social media campaign has a strategy. That strategy may be more or less developed. It could be detailed down to the minutiae, or it might be free form. What they have in common, however, is that they speak to a specific audience.

Read more →

Restaurant Promotion Ideas That Get People to Tweet About You

Twitter and restaurant promotion ideas go together like salt and pepper – as long as you season correctly

You want social media buzz for your restaurant. There are right ways and wrong ways to build that buzz. The especially egregious ones pop up now and then; you’ve undoubtedly seen them on Twitter, or maybe even your favorite news channel. Following in the paths of the condescending waitstaff or the rude business manager are *not* ideal ways to create PR for your restaurant.

Read more →

7 More Engaging Restaurant Promotion Ideas Beyond Trivia Night

Trivia might be one of the most popular restaurant promotion ideas, but it’s not the only one.

Trivia is big. There’s no arguing the fact. It’s a popular way to bring people into your restaurant, and it’s a relatively easy event to host, especially if you hire someone for it. But trivia isn’t right for every restaurant. Maybe you don’t have space. Perhaps that’s not where your audience is. Or it might not be your preferred aesthetic.

Read more →

10 Best Marketing Tools for Non-Profits That Increase Donations

Which marketing tools for non-profits will actually help you raise money? Here are some we think you’ll love.

There are plenty of marketing tools for non-profits available. Figuring out which ones will work for you? That’s another story. There’s a delicate balance of effectiveness, cost, user-friendliness, and access that’s a significant part of the equation.

Read more →

5 Creative Ways to Promote an Event with a Twitter Wall

There are more than a few creative ways to promote an event. Some of them are way more effective than others.

Can we be honest for a minute? Did you ever go to a game and when you got back to your car, there’s a flyer under your windshield wiper? Do you give it more than a passing glance? Do you get irritated?

Read more →

7 Creative Ways to Promote an Event with Hashtag Campaigns

Finding creative ways to promote an event is easier than it seems. It just takes a little umph.

When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.

Read more →