Create Engaging Facebook Content to Build More Followers

It's common knowledge that you need engaging content on Facebook (or anywhere else online for that matter). It’s what gets you more followers. But what exactly does 'engaging' content mean? It means that your followers don't just read or consume the content. They take action on it. This can be any type of action such as getting new ‘likes’, commenting, sharing your content, generally singing your praises, or buying your product or service. But what's important is that they do something when they see your posts. So we know social media is interactive and growth is driven by more engagement.…

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The Novices’ Guide to Event Management : Part Five

Last week we looked at basic things you needed to cover if starting your own event management firm. Today, we’re moving to the next stage – marketing your new firm. You’ve chosen your niche, your firm is fully insured and up and running, and you’ve started networking with all the right people. It’s a great start, but now you need to gather clients – the more people hear about you the more likely they are to become paying clients! In other words, it’s time to market your new business. So…what’s involved in making your new firm known? Well, the first…

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How to Create a Killer Facebook Event Page

When done well, publicizing your event through Facebook can be extremely successful. Its ‘Event Pages’ allow you to reach a vast audience and engage your potential attendees, and best of all, it’s totally free. Here are some best practices for setting up your event page. The Default Settings Don’t change the default settings unless you want to make your event private or restrict access. When you set up an event page, the default settings are exactly that, they are set the way most of us want them. The default settings allow your fans to share and post most easily and…

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Strategy for Creating a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word…

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Five Ways Twitter Will Increase Event Attendance

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1.…

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