Social Marketing: Should I Focus on Facebook Exclusively or Multiple Social Networks?

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in…

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The Anatomy Of A Buzzword

Dressed to impress, immensely popular, and markedly more simplistic than what they describe; buzzwords have been around for nearly as long as advertising and marketing. It’s not terribly difficult to see why. They’re easy to use, and go a long way towards dressing up one’s speech. They’re immediately recognizable, and can occasionally give the illusion that one knows what they’re talking about—even if they don’t. See, Buzzwords, are… well—for lack of a better description—they’re glamorous. They’re easily recognizable and easy to use. In the right hands, they can most definitely be used to draw in more consumers; they can invoke…

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Could The Concept Of Social ROI Be On The Way Out?

@Mediabistro @PRNewser If CEO insists on ROI, it's marketing. If he realizes there's not yet a bona fide way of capturing ROI, it's PR #SM — Nichole L. Reber (@NicholeLReber) October 9, 2013 The above tweet is a response to a piece published earlier this month by Media Bistro addressing the fact that, as far as social ROI is concerned, most marketing professionals are of the mind that dealing with social media isn’t really their job; the PR department should be the one to manage an organization’s social presence. They aren’t wrong. Social media is, only in the barest sense,…

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Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well…

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How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

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