How Gamification Can Help You Market Your Event

If you’re working in the events industry, there’s a good chance you have, on at least one occasion, heard someone use a word like “gamification” or a phrase like “game theory” to refer to a particular marketing strategy. It seems to be the next big buzzword in marketing; like any buzzword, there’s more to it than meets the eye. It’s also an invaluable strategy for marketing your brand, if you understand how to utilize it. So… what exactly is gamification? Before we go any further, I’d like to clear up an incredibly common misnomer: game theory and gamification are not…

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The 10 Best Event Planning Tools

Even the most skilled and talented planner is only as good as their toolkit. Planning an event is an immensely complicated process, and veterans know that any advantage they can get that streamlines running an event—is invaluable. Thankfully, tools exist in droves to this end, and here’s ten tools I think are some of the best event planning tools, and explain how they can help you.

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