Five Innovative Startups in the Event Industry

The event industry is booming, and everyone seems to want a piece of the pie. While this means there’s no shortage of chaff where event planning services are concerned, it also means that there’s a camp of incredibly creative, particularly talented, and thoroughly innovative individuals looking to break into the industry – and they aim to do that by helping you run your events more efficiently and effectively. Today, we’ll be taking a look at a five innovative event management startups that are bound to help you be a better event planner. Scenesquid First up on our list is SceneSquid,…

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Determining the Correct Number of Keynotes for Your Event

I’ve already spoken at length about what’s involved in hiring and retaining a guest speaker. Today, I’d like to focus on something a little different: events with multiple keynotes (and speakers). More specifically: how can you tell how many speakers your event should hire? Is there such a thing as too many presentations (or too few)? When determining the number of presentations you should ideally run (and the number of speakers you should generally hire) there’s actually a pretty significant list of details you need to take into account, and questions you need to ask. Failure to consider any one…

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5 Unusual (and Fun!) Technological Tools for Events

Have you felt at any point as though your events were missing something? Have you contemplated how to add extra flair to your conferences; something that would help distinguish your event firm from the competition? There is no shame in the desire to stand out from the crowd in the event management industry. Using a bit of unique or unusual technology – making use of some gadgets or gear that your competition might not consider using – could be just the ticket to make your events more memorable. Presented here are just a few unusual and fun technological tools to…

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The Best Way to Determine Event Ticket Pricing

Budgeting is a major component of an event management professional’s job, and the difficulty of budgeting is most definitely connected with knowing how best to set ticket prices. Set a ticket price too high and your attendance may suffer; or the price barrier will further drive up your marketing costs as you work to reach a larger audience!  Set a ticket price too low and you’re basically condemning your budget to drop into the red; it’ll be impossible to breakeven. In other words, you’ve got to strike a balance between “reasonably priced” and “budget friendly.” That’s about as easy –…

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The Novices’ Guide To Event Management : Part Six – Budgeting

Last week, we talked about the processes involved in making your event firm known to the world. Today, we’re going to be looking at something a little more difficult to deal with: your budget. In all honesty, budgeting is actually where the vast majority of event management businesses fail. It all starts with figuring out how much you’re going to need for your startup costs, and going from there. Generally speaking, if you’re starting up a new firm, you’re going to have to manage some if not all of the following expenditures: Rent/Building Costs Equipment Purchases Licenses and Taxes Payroll…

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