Five Components of a Successful Event Marketing Campaign
There’s a good chance as an event planner that you are often focused on promotion. If you are building killer events you want to see high attendance. This makes you completely invested in designing and executing top-notch marketing campaigns. Even if you often hire an outside marketing firm – especially if you hire outside help – the success or failure of your event lies with you, so take a hands-on approach to event marketing. Designing a marketing campaign should not be that daunting as long as you take these five components into account: Research We take this as a fundamental…