Five Components of a Successful Event Marketing Campaign

There’s a good chance as an event planner that you are often focused on promotion.  If you are building killer events you want to see high attendance. This makes you completely invested in designing and executing top-notch marketing campaigns. Even if you often hire an outside marketing firm – especially if you hire outside help – the success or failure of your event lies with you, so take a hands-on approach to event marketing. Designing a marketing campaign should not be that daunting as long as you take these five components into account: Research We take this as a fundamental…

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How to Select Your Event Management Niche

In any industry, choosing a niche is a great way to give your business a much-needed boost, establishing your organization as a unique entity. Particularly in the world of event management, it’s important that you differentiate yourself from the competition, and find a demographic to which you can sell yourself directly.  As for how you go about doing so, well…there are a few things to keep in mind. You Need Expertise First and foremost:  do you have any idea what you’re doing? In order to run a passable event, you need at least a halfway decent knowledge of the industry…

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Five Components of a Successful Networking Event

Networking conferences are the perfect place to meet new friends, associates, and business partners. They’re also a great way to enhance your reputation as an event planner; attendees who picked up new partnerships at one of your events are far likelier to remember your brand and attend events hosted by that brand in the future. Furthermore, your conferences can be used to expand your own network of vendors and partners, as well – always a plus. Although all events facilitate interaction in one way or another, networking events are specifically designed to help the guests meet new people. With that…

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Five Tips for Serving Alcohol at Events

Serving alcohol at an event is a risky proposition. More often than not, the decision to include liquor at your events opens the door to a whole laundry list of liabilities most event planners would rather avoid. Still, if your event calls for cocktails – if liquor or the lack thereof will make or break an event – you can pull it off with the right precautions. So, let’s get down to business. How can you keep attendees happily buzzing along while also minimizing the risk in serving alcohol at your event? First, Know Your Plan How large is your…

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7 Last Minute Event Promotion Strategies

So it’s the week before the event and you’re panicking about selling out. Take a deep breath and relax, they’re still some time to try and get more people excited about your upcoming event.

While you should continue to use your normal promotional channels such as email, flyering, Facebook and free listing sites to boost event awareness, we’ve also got seven top tips for last minute event promotion.

Take a look at these seven strategies to see if they’ll work for your gig, show, club night, conference or other event:

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