Five Event Planning Mistakes to Avoid

When planning an event, regardless of size or industry, it is safe to assume that you have visions of greatness dancing through your head. You expect everything to go as planned. You expect everybody in attendance to have an enjoyable time. Before we go any further, here is something you should always remember: even when you think everything is perfect, something will pop up and require you to find a solution on the spot. By avoiding common event planning mistakes, you can increase your chance of success while decreasing the chance that something terrible will happen. Here are five mistakes…

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Event Management Software: Friend or Foe?

There are people who swear by the benefits of event management software. There are also people who don’t even want to consider implementing the use of software when organizing an event. Which side of the fence do you sit on? If you are staffed with the responsibility of organizing, planning, and managing an event, it is essential to take advantage of each and every tool at your disposal. Anything you can use to better your chance of success is something you should consider. Before we get into the benefits of using event management software, let’s take a look at two…

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Social Marketing: Should I Focus on Facebook Exclusively or Multiple Social Networks?

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in…

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The Anatomy Of A Buzzword

Dressed to impress, immensely popular, and markedly more simplistic than what they describe; buzzwords have been around for nearly as long as advertising and marketing. It’s not terribly difficult to see why. They’re easy to use, and go a long way towards dressing up one’s speech. They’re immediately recognizable, and can occasionally give the illusion that one knows what they’re talking about—even if they don’t. See, Buzzwords, are… well—for lack of a better description—they’re glamorous. They’re easily recognizable and easy to use. In the right hands, they can most definitely be used to draw in more consumers; they can invoke…

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Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well…

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