Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.
The most successful event planners are those who are able to tell a story. These men and women can stand in front of an audience and connect with each person individually; they can put a human face on their brand and present it with remarkable grace and candor. There’s another trait they all share, as well: they’re all able to think on their feet. The reason this is important is quite simple: no matter how well you plan out an event, there’s always something that can go wrong. Worse, you aren’t always going to realize something has gone wrong until…
This year, as I reflect on everything I have to be thankful for—something that Thanksgiving (here in the states) is good about reminding you to do—the team and I have a lot to be thankful for. We’ve been able to work with great people, on awesome events and because of that, we absolutely had a banner year—and it’s all because of you.
We went from what was essentially a consulting company at the beginning of the year that only did a few Tweetwalls a month, to having a self-service Tweetwall platform—which was launched in May—and doing hundreds of Tweetwalls. We went from being primarily a Twitter analytics company—Socialping—to being the premier provider of Tweetwalls. We went from losing money each month, to being profitable. We did this, because of you, and the team and I couldn’t be more thankful.
For those who understand YouTube, YouTube can be an incredibly powerful tool for events. Millions of people visit YouTube every day, and many of them can and will share anything they find interesting with their friends and social networks. Simply put, there’s enormous potential for viral marketing if a YouTube campaign is put into the hands of a savvy marketer.
Are you an event manager? This article will help you choose the best techniques to explode your event’s business, acquire new attendees and increase profits. I’m sure you must have heard of social media, and how powerful it is—well, it’s the truth!
When done properly, social media networks like Facebook, Twitter, Pinterest and a host of others can be beneficial to you.
