Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole.  Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

Selecting The Right Event Management Software For Your Business

There was a time when the people responsible for running events had to rely almost exclusively on their wits to ensure that things went off without a hitch. Thankfully, those days are well behind us. Although event planning still requires a great deal of organization, logistical skill, and charisma; there’s now a bevy of tools on the market to make the job a whole lot easier. Fortunate thing, too – as events grow larger and more complex, the need for tools and platforms that streamline the planning process grows greater and greater. Today, we’re going to talk about how you […]

Five Most Important Traits of a Successful Event Management Platform

Today’s we’re going to be taking a look at Bizzabo – an Israeli developed networking and event management app, which last month managed to acquire $2.5 million in funding from a group of investors in the event industry.  We’re not terribly interested in the details of that deal – rather, we’re going to take a look at what it was that made Bizzabo such an attractive choice for these investors. What is it about Bizzabo that gives it so much potential as an event management tool?  What differentiates it from so many others on the ‘net?  In short, we’re interested […]

What Can An Event Management Platform Do For You, Exactly?

The best event management professionals are those men and women who can keep the rapt attention of an audience for hours on end – and make it look easy. They’re those folks who can crunch numbers, analyze their resources, and puzzle out an intricate web of suppliers, staff, and locations in their head. They thrive under pressure, and they wouldn’t trade the high-speed environment of event planning for the world. There’s a good chance that they – and many other event planners, for that matter – could easily get away with not using any technological tools to help them run […]

Why Mobile Compliance & Event Management Go Hand In Hand

Smartphones have changed the world. Of that, there can be no doubt. Today, we’re more connected than we’ve ever been before – and we can work from just about anywhere as a result. Particularly for professions which require a great deal of travel, collaboration, and field work, this technology has been a godsend. Event management is one such profession. Not only do you have access to a host of powerful, full-featured event planning apps through your phone, you’re able to instantly connect and communicate with members of your events team. In short, your Smartphone is one of the most powerful […]

How You Can Keep WiFi Secure At Your Events

As I’m certain you’ve heard on more than one occasion, mobile technology isn’t going to go away. Smartphones and tablets are today as much a part of our lives as electricity. What that means from an event management perspective is that it’s expected – or more like demanded – by attendees that a public WiFi connection is available at the events they attend. After all, they need to be able to connect to the Internet in order to share their experience, don’t they? It’s not just mobile technology, either. As I’ve noted on more than one occasion, embedded devices – […]

How You Can Deal With Data Breaches As An Event Planner

Today, we’re going to tackle a topic that might at first seem like it doesn’t quite fit the Tweetwall blog – information security. See, in a recent piece on upcoming trends in the event planning industry, one of the points I mentioned was the fact that, as we move through 2015, event management professionals are going to increasingly become the target of cyber-crime.  There are many reasons for this, but the chief among them is the fact that – like every other industry – event management is becoming increasingly digitized. We’ve cloud platforms that assist with planning and registration, mobile […]

A Look Into Event Technology & Security

For the past few weeks, we have dove into everything that you need to know as an event manager to market both yourself and your events. The next few weeks we are going to look into different event technology and how to keep it as secure as possible. There is nothing worse than not having up to date equipment, or having secure information get lose via an internet connection. We will also look into the newest event technology, making it easier for you to do your job better than ever before. Also, we will look into the data realm; what it […]

Why Every Event Manager Needs a CRM Platform

A Customer Relations Management (CRM) platform serves one primary purpose – it helps an organization to manage its dealings with both current and future clients. In so doing, it automates a great deal of customer relations – sales and marketing, technical support, and general customer service generally fall under the purview of such a system. I suspect most of you already have some idea of why a CRM platform is valuable from an event management perspective. After all, running events is only part of what you do; a great deal of your job involves managing people, as well. If you […]

A Closer Look At Social’s Role In Event Planning

Everyone knows that social media’s changed something fundamental about the way we do business.  The event industry is no exception to that, naturally. The birth of the social network has forced an evolution event management – perhaps more so than in any other field. With even a cursory look, it isn’t terribly difficult to understand why – and how – this happened. “In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a clients meeting objectives, or negotiating a business deal with vendors.” explains Cvent’s Eric Eden. “It’s an innate […]

What Should You Write About In Your Event Management Blog

Having an active blog is great for your event management business in many ways. First of all it helps with SEO, which will make you more visible on the internet to people searching for services you offer. Also, it’s important to have a social media presence, which is all about content! This provides relevant content for you to share and grows a community around what your company is about. Here are some ideas on what you should do as far as content. Take A Look At Your Industry As with any blog, your most important consideration is what you’re trying […]

The Importance Of Branding To Event Management

No matter what business you’re running, a strong brand is integral to your success. That applies to event management just like any other industry – albeit with a caveat or two.  See, event planners occupy something of a strange space where branding’s concerned. I should explain. It’s incredibly rare for an event management firm to be noticed in any meaningful way by their guests. Speaking from personal experience, I’ve no concept of who ran the last few conferences I attended. I only recall the business they were running it for; the brand whose reputation that event was designed to cultivate. […]

The Best Ways To Market Yourself & Your Business

I recently read an interesting piece on the Cvent blog titled “If You Don’t Share Your Successes, You’ll Hate Yourself Later.” Essentially, it talks about how event planners shouldn’t be afraid to tell people of their accomplishments – they shouldn’t be worried about tooting their own horn, so to speak. “Don’t assume that doing a good job is enough or that your work speaks for itself,” writes the author, Kristi Sanders. “Most corporations are run by bean counters and revenue magnets who see everything as a cost center or line item, humans with health benefits included…they only know what they […]

The Role Of SEO In Event Management

As an event management professional, you might consider search engine optimization to be outside the scope of what you do. You might believe it’s something you need not concern yourself with. You’d be wrong. Search Engine Optimization actually plays a fairly vital role in event visibility, something which is directly correlated to both registration and ticket sales. If people can’t find your event website or portfolio through Google, you’re going to get less traffic. Less traffic in turn means fewer attendees and potential clients. See where I’m going with this? The problem, of course, is that SEO isn’t exactly a […]

Event Marketing FAQ

Planning an event is one thing. Implementing a sound marketing strategy is another thing entirely. When it comes to event marketing, there are sure to be many questions on your mind. Your goal is simple: to settle on a plan that will boost attendance and help ensure the overall success of the event. Here is a group of frequently asked questions related to event marketing. Once you answer these questions, it becomes much easier to move forward in a confident and concise manner. Which marketing tactics will generate the best results? There is no easy way of answering this question, […]

Five Mediums You Can Use To Market An Event

So, you’ve got this great idea for a conference, and you know exactly who you want on staff. Your brand has a clear end goal regarding what they want to achieve here, and you’ve given yourself more than enough time to adequately prepare yourself. There’s just one problem…no one actually knows about your event yet. I’ve said in the past that event management is a vital element in any marketer’s toolkit, but the inverse is true, as well: marketing skills are invaluable for any event management professional worth their salt. Knowing how to get the word out about a conference […]

Getting Your Attendees More Invested In Your Events

It sort of goes without saying that you want people to remember the events you put on.  You want them to talk about your firm and your brand for months afterwards; to wait with bated breath for your next convention. Naturally, the best way to do that is to give them exactly what they want. Now, here’s where things get a little complicated – information and entertainment are only part of the equation. These days, it’s not necessarily enough for people to go to a conference and passively absorb information, or attend a convention where they wander aimlessly around the […]

How To Handle A Client Who Cancels On You

No matter how good an event manager you are, you’re probably going to have a client bail out on you at some point. Mishandling this unfortunate event could be absolutely catastrophic for your reputation as an event management professional, and as such it’s imperative that you know what to do. Today, we’re going to discuss a few general guidelines and rules of conduct that every event management professional should follow when dealing with a client cancellation. Make Sure You Have A Good Cancellation Policy This is more of a pre-emptive step, but make sure that before taking on any clients, you’ve plotted […]

What’s Involved In Starting Your Own Event Management Firm?

So you want to start an event management firm, do you? That’s an admirable undertaking, for sure – but also an incredibly difficult one. You’re combining the difficulties commonly associated with event planning with the challenge of starting your own business venture. What that means is that if you don’t go in prepared, you could very easily find yourself completely overwhelmed. Don’t worry. As an event management professional, you’re actually uniquely equipped to be a business owner. You’ve already got all the people skills you’ll need to manage a team; all you need now is a bit of knowledge to […]

Five Promising Emerging Markets in the Event Industry

If you’re looking to spice up your events, why not consider hosting it internationally? The thing about major, well-established markets is that everyone tends to flock to them. Instead, if you’re really looking to give your event a unique touch, it might be worthwhile to have a look at a few emerging markets and economies. Today, we’re going to have a look at some of the most promising up-and-coming markets for event planners. Though most of these regions aren’t terribly well-established on the global stage, they’ve all got great facilities at competitive rates. If you’re looking for something a little […]

Tips For Fixing Your Firm’s Bad Reputation

We’ve spent a lot of time talking about how you can nurture a good relationship between your event firm and its clients. We’ve examined marketing techniques, methods for handling any event management catastrophe that gets thrown at you, and how you should approach the matter of social media. Amongst all that talk, there’s one thing we haven’t really addressed to any satisfactory degree – negative publicity. What can you do if – in spite if your best efforts – your event management firm’s managed to foster a bad reputation? Poor publicity’s sort of like a nasty cold. No one actually […]