Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day? These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage. Social Media and Events Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and […]

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to […]

How Does Social Media Impact Political Campaigns?

It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important. At the same time, however, it’s been supplanted, as many things have, by social media. “It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The […]

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience. […]

Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time… There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small.  It sort of goes […]