Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

Everything You Need To Know About Facebook’s New Live Video Feature

Facebook just recently made a pretty big announcement, though I’ll need to do a bit of explaining if I’m to justify exactly why it’s big. See, as some of you may already know, there’s this application called Facebook Mentions. It’s a celebrity-only application that allows its users to view a stream of posts that mention them, find trending topics relevant to their brand, and hold Q&A sessions with fans. Facebook has been working on it for a little while now – according to The Verge, it was in testing as early as 2013 – and since its launch, it’s only been […]

The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement. Trouble is, not everyone knows how to tap into that last one. “Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s […]

What A Simple Twitter Chat Can Do For Your Company

Twitter’s a powerful marketing tool – you all know that already. You have already read at length about what it can do for an event organizer, about the volatile power of Hashtags, and about the importance of keeping brand advocates up-to-date. Today, we’re going to talk about another, oft-overlooked feature of the platform: Twitter Chats. What Is A Twitter Chat, Exactly? A Twitter chat is an organized, regularly-scheduled discussion hosted and organized through Twitter’s Hashtag function. According to AWeber, the majority of Twitter chats take the form of a Q&A format: the host asks a question and directs it at […]

Ten Tips For A Successful Twitter Takeover

Today, we’re going to talk about what’s involved in running a takeover on your Twitter account. No, I’m not referring to hacking or hijacking, I’m talking about bringing a third party on-board – like a celebrity, client, or expert – to manage your Twitter presence. Done right, this can be just what you need to increase your following and engagement on Twitter.  We’re here to ensure that you don’t do it wrong. First, Ask Yourself: Why Run A Takeover? At its core, the phrase “twitter takeover” is really just another way of saying you’re hiring a spokesperson to manage your twitter […]

Social Media: A Deeper Look

We have touched on social media tips a few times, but this time, we are going to focus on more in depth marketing ideas to really take your marketing to a whole new level. You already have the basics down, it’s time to use new techniques and technology to really engage people with your brand. We will be covering the following topics: Ten Tips For A Successful Twitter Takeover P.S.- If you missed our series last week covering PR, check it out here.