Blog » Social Media

When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a […]

5 Signs you are Addicted to Social Media

According to the Pew Research Center, as of January 2014, 74 percent of online adults were using social networking sites. While some of these people only use social sites from time to time, others let it consume their life. They are checking Twitter while they eat breakfast. They are posting to Facebook when they are supposed to be working. And of course, they are using Instagram to show the world what they are doing, where they have been, and maybe even what they are eating. Generally speaking, a social media addiction is not harmful. Sure, it may consume many hours of […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn […]

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc […]

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day? These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage. Social Media and Events Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and […]