It’s All About Location

You’ve heard it before and we hope that you agree, location as well as venue is key to any event. It can be the hardest thing to search for, but it can make or break the overall feel for your next event. Last week, we focused our series on event technology and security. This week we will be turning our attention to everything you need to know about having the best venue and location that is a fit for your needs. Our focus will be on the following titles: Seven Greatest Event Venues in the World Location, Location, Location: Everything…

Selecting The Right Event Management Software For Your Business

There was a time when the people responsible for running events had to rely almost exclusively on their wits to ensure that things went off without a hitch. Thankfully, those days are well behind us. Although event planning still requires a great deal of organization, logistical skill, and charisma; there’s now a bevy of tools on the market to make the job a whole lot easier. Fortunate thing, too – as events grow larger and more complex, the need for tools and platforms that streamline the planning process grows greater and greater. Today, we’re going to talk about how you…

Five Most Important Traits of a Successful Event Management Platform

Today’s we’re going to be taking a look at Bizzabo – an Israeli developed networking and event management app, which last month managed to acquire $2.5 million in funding from a group of investors in the event industry. We’re not terribly interested in the details of that deal – rather, we’re going to take a look at what it was that made Bizzabo such an attractive choice for these investors. What is it about Bizzabo that gives it so much potential as an event management tool? What differentiates it from so many others on the ‘net? In short, we’re interested…

What Can An Event Management Platform Do For You, Exactly?

The best event management professionals are those men and women who can keep the rapt attention of an audience for hours on end – and make it look easy. They’re those folks who can crunch numbers, analyze their resources, and puzzle out an intricate web of suppliers, staff, and locations in their head. They thrive under pressure, and they wouldn’t trade the high-speed environment of event planning for the world. There’s a good chance that they – and many other event planners, for that matter – could easily get away with not using any technological tools to help them run…

Everything You Need To Know About Using Tweetwall

There’s a lot that goes into being a great event management professional. You’ve got to be a natural storyteller who’s great with people, a born leader, and a logistics master with a head for numbers. You’ve got to be capable of thriving in a high stress work environment, and picking up on the energy of those around you to keep yourself going. You’ve also got to have a great toolkit at your disposal – a set of applications and equipment that makes your job easier and your events better. You need to understand how, when, and where to use your…

Ten Best Practices For Keeping Your Mobile Event Platform Secure

Like it or not, event management is increasingly becoming a highly technological field – particularly where mobile’s concerned. The power and efficiency that smartphones and tablets bring to the table for event organizers and their teams are just too incredible to ignore. As a result, we’re seeing mobile devices being utilized in an increasingly diverse fashion within the event industry. There’s just one problem – in a lot of cases, those devices might not necessarily be secure. See, here’s the thing about mobile. Although it may well be one of the most powerful productivity enhancement tools in human history, it…

A Look At The Event Industry’s Obsession With Slideshare

The event industry – and honestly, enterprise in general – seems to have something of an unhealthy obsession with a little service known as Slideshare. Marketed as the world’s largest community for the sharing of presentations, the site allows pretty much anyone to design and upload a slideshow, which can then be shared across the web (or at a presentation). It’s basically PowerPoint set up to run with web 2.0. On the surface, the reason for this fascination seems pretty clear. Slideshare allows speakers to readily display facts, figures, and charts to the audience. They allow for something of a…

Why Mobile Compliance & Event Management Go Hand In Hand

Smartphones have changed the world. Of that, there can be no doubt. Today, we’re more connected than we’ve ever been before – and we can work from just about anywhere as a result. Particularly for professions which require a great deal of travel, collaboration, and field work, this technology has been a godsend. Event management is one such profession. Not only do you have access to a host of powerful, full-featured event planning apps through your phone, you’re able to instantly connect and communicate with members of your events team. In short, your Smartphone is one of the most powerful…

Past Event Data Should Impact Future Strategies

As an event organizer, you want nothing more than to achieve a high level of success. After all, everything will fall back on you in the end. Rather than look at the event planning process as a blank slate, it would be in your best interest to examine the past. Ask these questions: What were the successes and failures of your last event? Looking back, what would you change about how you marketed the event? Are there any changes you can make this time around to avoid the same mistakes? As you address these types of questions, make it a…

Analytics Isn’t Just A Buzzword: Organizing And Understanding Your Event Data

Ladies and gentlemen, we have a problem. We’re generating too much data, and no one seems entirely sure what to do with it. Oh, sure, there’s a field called analytics that purports analyze, arrange, and manage all the information; but does it actually help all that much? Actually, yes. The problem with analytics from the perspective of an outsider is that it seems a whole lot more complicated than it is. That perception isn’t exactly helped along by a lot of the buzzword-heavy coverage on the topic by the media – far too often, people’ve got a tendency to wax…

Why Big Data Analytics Plays A Role In Event Management

What’s the big deal about big data? If you’ve been paying even passing attention to the world of analytics (and if you’re an event manager, I don’t see why you wouldn’t be), then I’m sure you’ve heard the term at least once. Those who don’t fully understand what it is have talked it up to be some sort of Holy Grail; a tool you can use to fulfill all your business-related dreams. While that’s certainly an exaggeration, you shouldn’t underestimate the power of big data – or its value for your events. Now, as is the case with most buzz-phrases,…

What Is Data Exhaust – And Why Should Event Planners Care About It

Unless you’ve been living under a rock, you’ve probably heard people talking about The Internet of Things. In brief, this is a trend that involves equipping previously ‘dumb’ devices – engines, watches, clothing; you name it – with Internet-enabled sensor technology. This, in turn, allows businesses to tap into something known as “data exhaust.” Let’s back up a bit. In order to understand data exhaust – and indeed, the Internet of Things as a whole – we’re first going to need to take a closer look at big data. The three concepts are, after all, inextricably linked; an understanding of…

How You Can Keep WiFi Secure At Your Events

As I’m certain you’ve heard on more than one occasion, mobile technology isn’t going to go away. Smartphones and tablets are today as much a part of our lives as electricity. What that means from an event management perspective is that it’s expected – or more like demanded – by attendees that a public WiFi connection is available at the events they attend. After all, they need to be able to connect to the Internet in order to share their experience, don’t they? It’s not just mobile technology, either. As I’ve noted on more than one occasion, embedded devices –…

How You Can Deal With Data Breaches As An Event Planner

Today, we’re going to tackle a topic that might at first seem like it doesn’t quite fit the Tweetwall blog – information security. See, in a recent piece on upcoming trends in the event planning industry, one of the points I mentioned was the fact that, as we move through 2015, event management professionals are going to increasingly become the target of cyber-crime. There are many reasons for this, but the chief among them is the fact that – like every other industry – event management is becoming increasingly digitized. We’ve cloud platforms that assist with planning and registration, mobile…

A Look Into Event Technology & Security

For the past few weeks, we have dove into everything that you need to know as an event manager to market both yourself and your events. The next few weeks we are going to look into different event technology and how to keep it as secure as possible. There is nothing worse than not having up to date equipment, or having secure information get lose via an internet connection. We will also look into the newest event technology, making it easier for you to do your job better than ever before. Also, we will look into the data realm; what it…

20 Things Every Event Planner Should Include On Their Website

Today, we’re going to try something a little different. See, I’d like to think we’ve already driven home the importance of having a website – or at least some sort of online presence – as an event management professional. While it’s certainly possible to get by without a website, I wouldn’t advise it. After all, why miss out on an entire market of potential clients? Now, not all websites are created equal. There are certain elements which make one website more successful than another. If you really want to see a return on the effort you put into your site,…

How You Can Gain Better Engagement On Your Event Firm’s Facebook Page

There’s no doubt about it – social media has fundamentally changed how we communicate with one another, and in so doing, it’s also changed how businesses market themselves. It’s no longer acceptable for a brand to sit behind a TV screen or a legion of print ads – modern organization’s need to be online with their customers; they need to be willing to reach out to people. In short…they need to be social. Event management is no exception. Although I don’t particularly enjoy ‘all-or-nothing’ statements, it’s safe to say that the vast majority of event management firms could stand to…

Everything You Need To Know About Tracking Your Event Marketing Efforts

Marketing is actually a significantly more important aspect of event management than most people realize. If you don’t market your events effectively, then people don’t hear about them. If people don’t hear about them, then your attendance numbers start to decline. And if your attendance numbers start to decline; well… I think you can figure out the rest. Now, the trouble with marketing, especially in today’s events landscape, is that it’s incredibly complex. Even if you’re just doing a bit of advertising through social media, there are so many variables to keep track of that it’s nearly impossible to observe…

Why Every Event Manager Needs a CRM Platform

A Customer Relations Management (CRM) platform serves one primary purpose – it helps an organization to manage its dealings with both current and future clients. In so doing, it automates a great deal of customer relations – sales and marketing, technical support, and general customer service generally fall under the purview of such a system. I suspect most of you already have some idea of why a CRM platform is valuable from an event management perspective. After all, running events is only part of what you do; a great deal of your job involves managing people, as well. If you…

A Closer Look At Social’s Role In Event Planning

Everyone knows that social media’s changed something fundamental about the way we do business. The event industry is no exception to that, naturally. The birth of the social network has forced an evolution event management – perhaps more so than in any other field. With even a cursory look, it isn’t terribly difficult to understand why – and how – this happened. “In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a clients meeting objectives, or negotiating a business deal with vendors.” explains Cvent’s Eric Eden. “It’s an innate…

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