What exactly does search engine marketing have to do with event planning?
Alright, so this is probably something of a strange topic for an event management blog. A lot of you are probably confused as to why I’m writing on it, but the answer is actually “more than you’d think.”
As I’m certain you’ve heard on more than one occasion (you’re likely growing tired of hearing it by now), location is everything when planning an event – especially a corporate conference. Generally, the people attending these events are going to be discussing some fairly important stuff – a bad venue can leave a dark cloud hanging over the entire affair, something which can, in the worst case scenario, effectively derail the entire gathering. You want to do whatever it takes to ensure this doesn’t happen. Here are just a few of the things you’ll need to take into account when…
We’ve said on more than one occasion that event planning is as much about managing people as it is about running events. Today, we’d like to explore that statement with somewhat greater depth. Today, I’d like to talk about crowd control and offer some of the best crowd management tips we could think of from our experiences.
We’ve talked a great deal previously on our blog about what event planners should do, what they should look for, what they should provide, how they should approach clients, and more. What we haven’t really touched on is venues. Today, we’re going to go over some example venue amenities that should always be included, since the amenities provided to you is what separates the great venues from the good, and the good from the mediocre venues.
As I’m certain I’ve mentioned on at least one occasion before, winter’s a pretty incredible season from an event management perspective. Although it’s admittedly a little less inviting than the warmer seasons of the year, all that snow – and the holiday cheer that everyone experiences around Christmas – can make for some pretty incredible festivals, in the hands of a skilled event planner. There’s practically a limitless list of Winter-themed activities you can throw at your guests to keep them entertained, to say nothing of how much fun guests at such events tend to have. Of course, there are…
I’m sure you’ve heard the old cliché more times than you’d care to remember – in any industry, passion is one of the most important traits you can possibly have. Without it, nothing else really matters. No matter how talented you are; no matter how skilled and adept you happen to be at what you do, if you lack passion, it’s going to be noticeable in pretty much everything you do. You’re probably wondering why I’m telling you this. After all, informing someone that they just “need to be passionate” is one of the emptiest niceties one can possibly spout.…
Charity events are pretty awesome. Not only can you feel like a great person for serving a noble cause, a well-run event can be one of the most enjoyable experiences in the world. That said, they can also be even more stressful than a traditional conference or show. See, like any other affair, charity events come packaged with their own unique set of roadblocks. It’s important that you make yourself aware of the challenges you’re going to face. After all, it’s better to mitigate your problems before your event kicks off, rather than addressing them during. Engaging People In Your…
Today, we’re going to discuss a topic which might –at first glance – seem rather out of place on an event management blog: sociology. In one of my first pieces for Tweetwall, I made reference to Marshall McLuhan; one of the most brilliant sociologists of the 20th century. McLuhan’s insights about a concept known as the ‘global village’ were years ahead of their time, and he managed to predict the strange new society created by social media several decades before it came to pass. Sadly, he never lived to see his theories come to life – he died in 1980,…
It seems like an undeniable truth: if you don’t have a venue in which to run your event, there is no event. After all, you need a place for your keynotes. You need booths for your vendors, caterers for your guests, a green room for your volunteers, and… Honestly? I’m not certain any of that is even necessary. All you really need is the right software. I should explain. See, we’re living in a society that’s increasingly virtualized. Thanks to improvements in networking technology, what might have been impossible fifteen years ago is completely plausible today. I’m talking about more…
A wedding can be one of the most beautiful events known to man. Here are two individuals ready to swear their life to each other; two people who are ready to devote themselves entirely to one another. Attending one of these events, it’s hard not to shed a tear or two. Of course, for every wedding that’s an awe-inspiring testament to love, there’s also one that’s a complete and utter disaster. Those ones are memorable for entirely different reasons. If you’ve been hired to plan someone’s wedding, you need to do everything in your power to ensure that it falls…
As a corporate event manager, you may eventually be asked to plan a press conference. More so than any other event, a properly executed press conference can be one of the best things to happen to a brand. Similarly, a terrible press conference can severely damage a brand. You want to make sure any conference you plan falls into the former category, rather than the latter. Here are a few words of wisdom to planning the perfect event: Make Sure Your Speakers Are Naturals I’ve watched some painfully bad press conferences, and most of them had one thing in common: the speakers…
Selecting vendors to populate your trade show is often just as important as hiring people to help you run it. After all, you can’t really run a trade show if there are no presenters on the show floor, can you? That isn’t to say you can’t afford to be selective with who you call on – quite the contrary, I’d recommend it. See, the thing is, hiring a bad vendor can be worse than bringing on no vendor at all. Have you ever noticed how a single toxic individual at a party can create a black cloud around the whole…
One of the most important challenges facing you as an event planner is the law. I’m not just talking about writing contracts or being aware of the legal environment in which you’re running your events – though these certainly do play a part. It’s a little deeper than that. I should explain a bit. It’s no real secret that many in the business world – and that includes event management professionals – have a deeply-ingrained distrust of lawyers. They fret about legal fees. They worry about being limited in what their organization can do with its brand. Most of all,…
2014 has finally come and gone. As is the custom around this time of year, we’re going to take a brief look back before turning our eyes toward the future. More specifically, we’re going to take a look at some of the biggest blunders, mess-ups, and fiascos of the year in the dual world of marketing and event management. The catastrophes you’re about to witness are many and varied in nature. From Apple and U2’s decision to force a new album on fans to Paddy Power’s baffling decision to bulldoze part of the Brazilian rainforest; these gaffes all have one…
While planning an event can be stressful, most agree that this can be exciting at the same time. After all, there is nothing better than watching your plan come together. As you get started, you need to plan a realistic event timeline. The key word here is realistic. In this article we’re going to offer some advice on how to plan out your event timeline. The following five tips will put your event timeline on the right track: 1. Start as far in advance as possible The sooner you have a timeline in place the better off you are going…
Security guards that you hire for an event should be thoroughly trained and certified and hold themselves to an incredibly high standard of professionalism. Unfortunately, not every security firm holds itself to such high standards. Occasionally, you might come across a firm which – should you hire them – will bring you nothing but trouble. Here are a few warning signs that the security firm you’re thinking of hiring is bad news – and should be avoided at all costs. They Aren’t Properly Certified The first thing you’re going to want to do when you come across a new security firm…
For every successful event, there are at least three that fail – sometimes spectacularly. As an event management professional, you want to do everything in your power to ensure that your events are the ones that succeed. In order for your event to go right, you first need to determine exactly what causes those others to go south. After all, everything happens for a reason. Although I’ve never really been a fan of clichés, that phrase most definitely applies here. An event doesn’t simply fizzle out on its own. Today, we’re going to go over a few of the most…
Hackathons — show me a Silicon Valley organization that doesn’t frequently host one, and I’ll show you a business with next to no innovation within its walls. These events — which typically last anywhere from a day to a week — are basically what happens when a tech firm gets all its brightest engineers, programmers, and developers together into a room… then tells them to go nuts creating something cool. Sounds pretty cool, right? Of course, like any event, there’s a fair bit of planning that goes into a hackathon – particularly if it’s to be a productive one. What, as…
You’re probably already aware that as an event management professional, there are certain laws you need to adhere to, and regulations of which you need to be aware. Ignorance of the law simply isn’t acceptable – particularly if you want to keep both your firm and your clients out of legal hot water. That’s double true for charity events, which tend to have certain legal strictures surrounding them that don’t need to be considered for other events. Although the laws of each country and region vary, they tend to share certain generalities between them. Today, we’re going to take a…
In the past, we’ve talked a great deal about how you can tailor events for your attendees. We’ve talked about how to make guests feel comfortable, how to keep them entertained, and the importance of listening to what they’re saying. What we haven’t really talked about is how to get them to your event in the first place. Certainly, we’ve touched a bit on event marketing – avenues you can use to increase awareness, tactics you can utilize to get people interested and draw their attention – but we haven’t really gone into specifics. Today, that changes. We’re going to…
