Employees: Everything You Need To Know

Employees are the KEY to having a successful event. No matter how successful of an event planner you are, you can’t put your ideas and hard work into action without help. Whether it is full time employees, volunteers, or paid people for an event, it is important to be able to manage them successfully so they are happy, and so are the attendees. Last weekend, we focused on everything that you need to know about location. So now that you know about WHERE we are going to focus on an important WHO for your next client and event. The topics…

Social Marketing versus Public Relations: What’s The Difference, Really?

There was a time not so long ago when marketing and public relations were two very distinct – if closely-related – fields. The former was primarily concerned with selling the products and services of a brand; the latter was entirely focused on maintaining relationships. Then social media came along, and thoroughly muddied the waters. With the advent of social media, an entirely new marketing paradigm was born – relationship marketing. “The days of traditional marketing, such as running ads, commercials, and other one-way forms of promotion are rapidly fading because the rise of relationship marketing is taking a front seat,”…

Choosing an Event Venue: Size Matters

When the time comes to schedule, organize, and manage an event, there will be an unlimited number of questions running through your mind. While every question deserves an answer, there is one you have to deal with before the rest: which venue is best for your event? You can’t do much until you answer this question. After all, attendees want to know where the event is taking place, as this may help them decide if they will attend. A variety of details deserve your attention when choosing an event venue. These include: Size of the venue Number of attendees Location Features…

Determining The Best Floor Plan For Your Conference

Your conference’s layout is every bit as important as what you’re hosting it for. An event with a terrible floor plan is extremely likely to end in disaster. For that reason, you need to make sure your conference uses its space as efficiently and effectively as possible. That’s what we’re going to discuss in today’s piece – how can you determine the best floor plan for your conference? Figure Out How Much Space You Actually Need First and foremost…how much space are you actually going to require for your event? How many attendees are you expecting to show up, and…

Everything Your Business Needs To Know About Hiring An Event Planner

Events are an awesome tool for growing your business if they’re run well – but that’s actually harder to do than you’d think. If you don’t know what you’re doing when you plan an event, there’s a good chance it’s going to end up being a dud. It’s really no surprise, then, that so many businesses hire event planners to do the job for them; it’s the best way to make sure things go off without a hitch. Of course, bringing in someone to manage your events – whether you’re hiring on a permanent or contractual basis – comes with…

Why Your Venues Location Is The Most Important Factor In Attendance

Every event planner knows that where they choose to host a meeting or conference is every bit as important as the event itself. Ask anyone who’s been involved with the event industry for even a marginal amount of time, and they’ll tell you as much. If you don’t have a great location, then nothing else matters, right? Even if you’ve got what seems to be the perfect venue, a less-than-stellar location can deep-six any benefits you might gain from it. Why is this, though? One word, folks: proximity. While there are certainly other factors that come into play like technology,…

It’s All About Location: Managing A Last-Minute Venue Change

Picture this: everything about your event is coming along nicely. You’ve an awesome stable of speakers lined up; some great vendors to fill the booths on your floor, and a killer schedule that makes it all but certain everyone can attend the keynotes they want to see. Then, just a few weeks before the event, the unthinkable happens – you can no longer use the venue you’d originally planned on. Maybe it’s the result of an error on your part (event planners are people too; they make mistakes). Perhaps the venue owner stiffed you. On the other hand, it could…

Location, Location, Location: Everything You Need To Consider When Choosing Your Venue

Now, granted, location is something I’ve talked about in the past. Venue selection is so central to the event planning process that it’d be bizarre for an event management blog to not have addressed it on at least one occasion. Today, however, I’d like to put together something a little more comprehensive – a one-stop guide that lays out every single detail you need to account for when you’re figuring out where you want your event to be. It’s been said on many occasions that location is everything. In some ways, where your event is situated is even more important…

Seven of the Greatest Event Venues In The World

It goes without saying that no two venues are exactly the same, and not all event sites are created entirely equal. Today, we’re going to take the time to give a nod to the top places to throw an event. These locales are the best of the best. They’re the living legends of event management; they’re the places where everyone wishes they could host. Chances are you’ve heard about at least one of these places in passing – some of the biggest events of the past decade have been hosted within their walls, after all. Madison Square Garden We’ll start…

It’s All About Location

You’ve heard it before and we hope that you agree, location as well as venue is key to any event. It can be the hardest thing to search for, but it can make or break the overall feel for your next event. Last week, we focused our series on event technology and security. This week we will be turning our attention to everything you need to know about having the best venue and location that is a fit for your needs. Our focus will be on the following titles: Seven Greatest Event Venues in the World Location, Location, Location: Everything…

Selecting The Right Event Management Software For Your Business

There was a time when the people responsible for running events had to rely almost exclusively on their wits to ensure that things went off without a hitch. Thankfully, those days are well behind us. Although event planning still requires a great deal of organization, logistical skill, and charisma; there’s now a bevy of tools on the market to make the job a whole lot easier. Fortunate thing, too – as events grow larger and more complex, the need for tools and platforms that streamline the planning process grows greater and greater. Today, we’re going to talk about how you…

Five Most Important Traits of a Successful Event Management Platform

Today’s we’re going to be taking a look at Bizzabo – an Israeli developed networking and event management app, which last month managed to acquire $2.5 million in funding from a group of investors in the event industry. We’re not terribly interested in the details of that deal – rather, we’re going to take a look at what it was that made Bizzabo such an attractive choice for these investors. What is it about Bizzabo that gives it so much potential as an event management tool? What differentiates it from so many others on the ‘net? In short, we’re interested…

What Can An Event Management Platform Do For You, Exactly?

The best event management professionals are those men and women who can keep the rapt attention of an audience for hours on end – and make it look easy. They’re those folks who can crunch numbers, analyze their resources, and puzzle out an intricate web of suppliers, staff, and locations in their head. They thrive under pressure, and they wouldn’t trade the high-speed environment of event planning for the world. There’s a good chance that they – and many other event planners, for that matter – could easily get away with not using any technological tools to help them run…

Everything You Need To Know About Using Tweetwall

There’s a lot that goes into being a great event management professional. You’ve got to be a natural storyteller who’s great with people, a born leader, and a logistics master with a head for numbers. You’ve got to be capable of thriving in a high stress work environment, and picking up on the energy of those around you to keep yourself going. You’ve also got to have a great toolkit at your disposal – a set of applications and equipment that makes your job easier and your events better. You need to understand how, when, and where to use your…

Ten Best Practices For Keeping Your Mobile Event Platform Secure

Like it or not, event management is increasingly becoming a highly technological field – particularly where mobile’s concerned. The power and efficiency that smartphones and tablets bring to the table for event organizers and their teams are just too incredible to ignore. As a result, we’re seeing mobile devices being utilized in an increasingly diverse fashion within the event industry. There’s just one problem – in a lot of cases, those devices might not necessarily be secure. See, here’s the thing about mobile. Although it may well be one of the most powerful productivity enhancement tools in human history, it…

A Look At The Event Industry’s Obsession With Slideshare

The event industry – and honestly, enterprise in general – seems to have something of an unhealthy obsession with a little service known as Slideshare. Marketed as the world’s largest community for the sharing of presentations, the site allows pretty much anyone to design and upload a slideshow, which can then be shared across the web (or at a presentation). It’s basically PowerPoint set up to run with web 2.0. On the surface, the reason for this fascination seems pretty clear. Slideshare allows speakers to readily display facts, figures, and charts to the audience. They allow for something of a…

Why Mobile Compliance & Event Management Go Hand In Hand

Smartphones have changed the world. Of that, there can be no doubt. Today, we’re more connected than we’ve ever been before – and we can work from just about anywhere as a result. Particularly for professions which require a great deal of travel, collaboration, and field work, this technology has been a godsend. Event management is one such profession. Not only do you have access to a host of powerful, full-featured event planning apps through your phone, you’re able to instantly connect and communicate with members of your events team. In short, your Smartphone is one of the most powerful…

Past Event Data Should Impact Future Strategies

As an event organizer, you want nothing more than to achieve a high level of success. After all, everything will fall back on you in the end. Rather than look at the event planning process as a blank slate, it would be in your best interest to examine the past. Ask these questions: What were the successes and failures of your last event? Looking back, what would you change about how you marketed the event? Are there any changes you can make this time around to avoid the same mistakes? As you address these types of questions, make it a…

Analytics Isn’t Just A Buzzword: Organizing And Understanding Your Event Data

Ladies and gentlemen, we have a problem. We’re generating too much data, and no one seems entirely sure what to do with it. Oh, sure, there’s a field called analytics that purports analyze, arrange, and manage all the information; but does it actually help all that much? Actually, yes. The problem with analytics from the perspective of an outsider is that it seems a whole lot more complicated than it is. That perception isn’t exactly helped along by a lot of the buzzword-heavy coverage on the topic by the media – far too often, people’ve got a tendency to wax…

Why Big Data Analytics Plays A Role In Event Management

What’s the big deal about big data? If you’ve been paying even passing attention to the world of analytics (and if you’re an event manager, I don’t see why you wouldn’t be), then I’m sure you’ve heard the term at least once. Those who don’t fully understand what it is have talked it up to be some sort of Holy Grail; a tool you can use to fulfill all your business-related dreams. While that’s certainly an exaggeration, you shouldn’t underestimate the power of big data – or its value for your events. Now, as is the case with most buzz-phrases,…

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