Snapchat: Storifying Your Brand

It seems that with each new year comes a new big boom in social media marketing. Last year, the marketing world was engulfed with real-time advertising induced from the famous Oreo Super Bowl tweet.

This real time advertising phenomena created a storm of over saturation and under satisfaction, and left many marketing managers losing their hair trying to latch on to every social trend they could. This became a tiring endeavor and not as effective as once imagined.

This year’s big boom has been Snapchat, a peer-to-peer photo/video messaging application that allows its users to temporarily share pictures and videos. Many brands were quick to follow the gust of Snapchat trendiness and a few quickly found success, including Taco Bell, Mashable, Sour Patch Kids, and GE.

These brands were doing something different than many other brands on Snapchat, they found a way to stick out and connect with their audience. A more unique persona of their brand than ever before was created. They found the secret.

Reasons to Use Social Media to Engage Conference Attendees

As an event planner, it is typical to have a one track mind. Upfront, you may care about one detail more than the rest: getting people through the door. Of course, meeting your attendance goals is only half the battle. From there, it is your job, along with the help of your team, to ensure that every attendee is treated well and getting what they want from the event. There are many things you can do to engage with conference attendees, with the use of social media at the top of the list. Here is something to chew on: even…

How to Promote Social Media Use During an Event

The growth of social media is astonishing. Starting with Live Journal and MySpace, this trend began to pick up steam 15 years ago. In today’s world, social media is all the rage, with Twitter, Facebook, and LinkedIn, among others, leading the way. Consider this excerpt from a SocialTimes article published in 2014: “Since 2004, the growth of social media has been near exponential. Back in those days, Facebook — arguably the most mature of the top social networks — only had about 1 million users. By 2011 the network had grown so large, its population was being compared to that…

How To Have Social Media Work For You

Social media, we all love it but are not always sure of the best way to use it to our advantage. This week we are going to really dive into it and take a closer look at how you can use the latest techniques and platforms to really work for you. As with any social media advice, you need to focus on what really works for your audience as well as brand. We are going to offer lots of tips and tricks that you can use to engage & get more followers and use social media to your advantage. Try them…

Five More Incredibly Common Mistakes Made By Novice Event Planners

Nobody’s perfect. I can’t emphasize enough that in a complex, high-stress career like event planning, people are bound to make a mistake or two. people are bound to make mistakes. This is especially true if they’re new to the job – in many cases, they may not even realize they’ve erred until it’s already too late to fix the problem. Today, we’re going to go over a few more mistakes commonly made by event management rookies. While none of these will necessarily lead to a catastrophe on their own, they can still cause a pretty huge headache for planners, clients,…

How To Set Up A Change-Tracking Process That Works For You

Today, I’d like to revisit the topic. Well, sort of – we’re going to discuss one particular aspect: change tracking and incident tracking. Change tracking refers to keeping documentation whenever a change in circumstances occurs related to your event. These could include the loss of a keynote speaker, a request for additional seating, a new sponsor, or a change in food service. Incident tracking, meanwhile, is a process implemented to document any problems that might occur while you’re running an event. Although the two may seem to be very different birds, they’ve actually got more in common than you might…

Most Common Health Issues Faced By Event Planners

Your job can be hazardous to your health.

Every profession carries with it a host of hazards one needs to deal with each and every day. Failure to address any of these problems adequately could well lead to something a lot more permanent. Especially in event management – a career in which you’re constantly on the move – that’s something you want to avoid.

The Three Most Common Event Security Threats

Even if you’ve planned out the best event in the world, without proper security you’re very likely to end up running into trouble. See, there’s a lot that can go wrong with an event besides logistics. You need to take the proper steps to ensure that you, your team, and your guests are properly safeguarded against anything that might cause them harm. In short, you need to make certain your event is secure. The first step in doing so, of course, is knowing what sort of threats you’re likely to face. Let’s get started. Equipment Theft This is by far…

The Importance of Due Diligence And Guest Background Checks

If you’re going to bring a third party in to help with your event – be they a DJ, a vendor, or a security firm – then it’s in your best interests to look into their background before you opt to work with them. The reason, of course, is tied to liability. That is, if you knowingly (or unknowingly) hire a criminal of any kind to assist with your event, then you’re the one who bears the brunt of the legal backlash if and when they step out of line (to say nothing of the damage this can do to…

Dealing With Illness As An Event Planner

As an event manager, you’re generally going to be working with large groups of people on a regular basis. What that means is that even if you take good care of yourself, you’re exponentially likelier to end up sick. That in turn means your productivity goes straight through the floor. It goes without saying that you don’t want that to happen. So, if you should fall ill as an event planner, what can you do about it? After all, sickness is inevitable, especially in your profession. You need to be certain that you can soldier through your illness without letting…

Be Ready, This Could Happen To Any Of Us

For the last two weeks we focused on everything that you need to know about employees, from getting them to keeping them. They are a very important part of your company as an event planner, and this next week we are going to focus on something that you also need to focus ample attention towards: safety. From security threats to personal health, it is important to be knowledgeable and take even little steps to be sure that you have a healthy, happy event attendees & staff. We will be focusing on the following topics to help you be sure that you…

Five Mistakes Made By Inexperienced Event Planners

One thing a lot of people tend to forget – particularly in our rather perfectionist society – is that nobody’s perfect. Planning an event is a pursuit that requires a great deal of hard work, strategic planning, and managerial prowess. Particularly as a novice, it’s incredibly easy to slip up. Unfortunately, that’s not really something you can afford to do as an event management professional. If you mess up, you’re potentially destroying two reputations in one – both your own, and that of whatever brand your event is representing. Today, let’s talk about a few of the more common mistakes…

Overbooked: How To Manage Too Many Jobs

As a general rule, I’ve one piece of advice when it comes to overbooking as an event planner – don’t. That’s not very helpful, though. No matter how good you are at your job, you’re only human. Eventually, you’re bound to make a mistake – everyone does at one time or another. How can you avoid losing your mind and keep everyone happy – clients and teammates alike? Let’s talk about that. Don’t Try To Do Everything At Once So you’re overbooked – so what? You can handle all of your clients at once, right? I mean, it’s not like…

Social Media Hiring: Maximize Benefits, Reduce Risk

Gone are the days when social media was in its infancy. This is mainstream in today’s world, with hundreds of millions of people using platforms such as Twitter, Facebook, and LinkedIn to communicate with others. From a hiring perspective, the use of social media is on the rise. In a 2013 study conducted by the Society for Human Resource Management (SHRM), 77 percent of respondents admitted to using social networking sites to recruit candidates. While there are many benefits of using social media from a recruiting and hiring point of view, it is essential to become familiar with the risks.…

In Training And Loving It: How You Can Use Employee Training To Create A Better Workplace Culture

Some people thrive on stress. They enjoy working in high-octane environments where success and failure are only a razor’s edge apart. There’s a good chance that the majority of the people in your event management firm don’t possess that taste for pressure. And even if they do, it’s worth mentioning that even stress junkies have their limits – that even people who enjoy fast-paced work still won’t be happy if their work environment is completely toxic. Whether you’re an event management professional with their own firm or simply a key decision maker in your organization, it falls to you to…

Best Ways to get Employees to Volunteer to Work an Event

Imagine this: you have a big event coming up. The last piece of the puzzle is to hire a knowledgeable, customer service oriented event staff. You have two options: Ask current employees if they are interested in volunteering Hire temporary workers There may be benefits of both, but the first choice is almost always better. Not only are these people volunteering their time (meaning you don’t have to pay them), but they are more familiar with what you are trying to accomplish. This brings us to one very important question: what can you do to get employees to volunteer to…

How You Can Use Eventbrite To Supercharge Your Events

Today, we’re going to be putting together a tutorial for Eventbrite, one of the most powerful ticketing and registration management applications in the world. By using it, you can essentially make event registration a cakewalk for your guests from beginning to end – in addition to getting an awesome-looking event page and formidable marketing campaign on its feet. Let’s dive right in – how can you use Eventbrite to make your events better than ever? The Setup Process One of the greatest things about Eventbrite – and perhaps the thing that’s made it so popular as an event management tool…

Managing Your Team When Something Goes Wrong

Your event team – volunteers in particular – are an important element of every event you run. It’s imperative that you properly manage your team to ensure you keep things running smoothly. Unfortunately, that isn’t always going to be possible. Sometimes, in spite of your best efforts, something is going to go wrong.

For one reason or another, members of your team may fail to do their jobs properly. Don’t let it derail your event. By acting quickly and decisively, you can make sure that a minor problem with your volunteers doesn’t transform into an outright catastrophe.

But what can you do?

The Benefits of Finding Event Workers In House

Planning an event is a lot of work. At the same time, it can be quite a bit of fun. When the big day (or days) finally rolls around, you want to know you did everything possible to take care of each and every detail. The difference between a successful event and one that comes up short is often times the staff. You put a lot of time into attracting an audience. Now, you have to serve each and every attendee to the best of your ability. This all starts with hiring the right event staff. Will you contact a…

Why You Need Proper Harassment Policies

Let’s say you’re running an event, and one of your guests is harassed by one of your new volunteers. That’s a bit of a nightmare where PR is concerned, isn’t it? Now take things a step further – imagine you’ve no idea how to deal with such an incident; that you don’t have any harassment policies in place that dictate how you and your team should respond. Let’s take that story a step further. That guest, disgruntled at how your events team mishandled the situation, ends up taking you to court for what happened. Now not only are you dealing with a…

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