How Does Social Media Impact Political Campaigns?

It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important. At the same time, however, it’s been supplanted, as many things have, by social media. “It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The…

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience.…

How The Apple Watch Is Changing The Game For Event Management

Apple’s really no stranger to the creation of world-changing technology. In 2007, it released the iPhone, bringing technology once isolated solely to enterprise into the consumer space. Then in 2010, the iPad took the market by storm, kicking an already popular industry into a frenzy. Today, the majority of online shopping is done on mobile devices. 80% of online adults own a smartphone. And the number of worldwide smartphone users will surpass 2 billion in 2016. In short, even if Apple doesn’t control the entire mobile market, they’re the ones who originally kicked off the mobile craze; through a combination…

Five Steps for The Conversion of Fans and Followers Into Customers

Everyone’s always super keen on talking about how amazing social media is for business – how great it is for lead generation and brand reputation and connecting with consumers on a personal level. While they’re not necessarily wrong about that, a good reputation doesn’t really pay the bills. Sure, if people like your company they’ll be more likey to do business with you, but at the same time… There’s no real guarantee that a well-liked company or brand won’t still go under. It’s happened plenty of times in the past, and to businesses both great and small. It sort of goes…

Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals. “Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.” As I noted…

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them. “With the current marketing landscape, it is critical to invest the necessary time and resources for building and…

Full Service Social Walls vs. Self Service Social Walls

One of the decisions that you have to make when having a Social Wall from Everwall at your event is whether you would like to go self-service or full-service. The main factors in deciding which one comes down to how you want the Social Wall to look, the support you need during the event, and how hands-off you want to be. Either way, having a Social Wall is a great way to really hit home the social aspect of any kind of event, whether it be a wedding or large tech conference. So, what’s the difference between a self-service and…

Five Awesome Halloween-Themed Event Ideas

The spookiest day of the year is just around the corner – why not spice up your next conference, trade show, or expo with a bit of Halloween flair? Seasonal events are always pretty fun, and everybody likes a good costume party. Today, we’re going to go over a few cool ideas to spark your imagination. After reading this piece, you should be able to put together an awesome, memorable, and – perhaps most importantly – frightful event that’ll keep attendees talking about it for months to come. Let’s get started, shall we? Bring People Somewhere Scary No matter what…

Inhouse vs. Remote: Picking the Suitable Choice

Today, we’re going to cover something of an unusual topic – at least from an event management perspective. We’re going to talk about remote work. Outsourcing. See, the workplace has changed a great deal in the past decade. It wasn’t particularly long ago that going to work involved physical travel. It meant coworkers and uniforms; offices and cubicles. That’s no longer the case. Today’s employees can work remotely with unprecedented ease. Thanks to the Internet, clocking in is as simple as finding the nearest computer. Perhaps it’s not surprising, then, that in light of this – and the recent troubles…

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking. While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand. By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more. Three Keys to Success At first glance, LinkedIn may appear scary.…

The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website. “Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective…

55 Questions to Ask During a Job Interview

With more than five million open jobs in the United States, it goes without saying that recruiters and hiring managers will remain busy. While every company has its own interview process, some take a better approach than others. If you are looking for ways to improve, if you are seeking a strategy that will allow you to hire the best talent, it is time to focus on the questions you ask during an interview. Every company, for the most part, asks the same basic questions. Things such as: How much experience do you have? What makes you the right first for the…

Perfecting The Balance Between Work And Life

Modern technology is pretty awesome, isn’t it? As a society we are now more connected than at any other point in human history. We can work from anywhere, with an endless expanse of information always just a few clicks away. There’s just one problem – this increasing connectivity also means that it’s a whole lot harder to get away from our jobs. Whereas a few decades ago, most employees would be finished work the moment they stepped in the door of their home, thanks to smartphone technology we’re able to connect with the workplace no matter where we happen to be.…

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique…

Several Brands Doing Social Media the Right Way

This one piece of data from the Pew Research Center will tell you a lot about social media: As of January 2014, 74% of online adults use social networking sites. For this reason, it is only natural for brands to put a lot of time, money, and resources into connecting with consumers via social sites. While there are a number of extremely popular social media services, Twitter, Instagram, and Snapchat continue to receive a lot of attention from marketing professionals. Need help figuring out how to do social media for your brand? There is a big difference between creating accounts on these…

What to Save on, What to Splurge on for Your Next Event

The time has come to plan your next event. Early in the process, before you dive into the finer details, you will be staffed with the responsibility of setting a budget. Once this number is set, you will have a better idea of what you can and cannot do as you move forward. At some point, you will be faced with difficult decisions. More specifically, what to save on and what to splurge on. You only have so much money to go around. However, this doesn’t mean you can skimp across the board, as people are expecting a good time as…

Why Reflecting On Your Own Event Management Business Is Vital For Success

It’s a basic marketing concept — how you conduct yourself directly impacts how consumers view your brand. In the case of event management, though… things are a little different. Your brand isn’t always going to be something with which your target audience is necessarily acquainted. Most people, when attending an event, don’t really pay attention to what firm happens to be running the show — they just remember whether or not they enjoyed themselves. Your clients are an entirely different story. They’ll listen to their guests talk about whether or not they enjoyed an event you hosted. They’ll talk to…

Reddit AMA: What are the Pros and Cons?

Did you know that Reddit has more than 36 million user accounts? How about the fact that it receives nearly 200 million unique visitors per month? Are you aware that Reddit users come from more than 200 countries? You get the point. Reddit, while not often considered one of the top social networking websites, is one of the most powerful online brands you will come across. A lot of this has to do with the entertainment factor. A lot of it has to do with the ability to connect with users located all over the globe. Then there are the…

How You Can Use Instagram’s Explore Page For Better Marketing

Today, we’re going to talk about something a little different. This piece isn’t strictly event management focused – though the advice we’re offering is still inarguably valuable for the profession. We’re going to talk about Instagram. As you’re no doubt aware, modern marketing is a chiefly visual business. Great copy is still important, of course, but great images are now more vital to a brand’s success than ever before. That’s why it’s not terribly surprising that Instagram has gained such a great deal of popularity in recent years – and that use of the platform by businesses has skyrocketed. It…

Everything You Need To Know About Facebook’s New Live Video Feature

Facebook just recently made a pretty big announcement, though I’ll need to do a bit of explaining if I’m to justify exactly why it’s big. See, as some of you may already know, there’s this application called Facebook Mentions. It’s a celebrity-only application that allows its users to view a stream of posts that mention them, find trending topics relevant to their brand, and hold Q&A sessions with fans. Facebook has been working on it for a little while now – according to The Verge, it was in testing as early as 2013 – and since its launch, it’s only been…

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