Every successful social media campaign has a strategy. That strategy may be more or less developed. It could be detailed down to the minutiae, or it might be free form. What they have in common, however, is that they speak to a specific audience.
What does it mean to have a successful event? That’s a broad question, of course. For a non-profit, it could be a fundraiser that brings in substantial donations. For a college sports team, it might be selling out sections of the stadium in advance. For vendors at a conference, it could be as simple as filling an email list or as big as laying the groundwork for a record-breaking sale.
You want social media buzz for your restaurant. There are right ways and wrong ways to build that buzz. The especially egregious ones pop up now and then; you’ve undoubtedly seen them on Twitter, or maybe even your favorite news channel. Following in the paths of the condescending waitstaff or the rude business manager are *not* ideal ways to create PR for your restaurant.
Trivia is big. There’s no arguing the fact. It’s a popular way to bring people into your restaurant, and it’s a relatively easy event to host, especially if you hire someone for it. But trivia isn’t right for every restaurant. Maybe you don’t have space. Perhaps that’s not where your audience is. Or it might not be your preferred aesthetic.
There are plenty of marketing tools for non-profits available. Figuring out which ones will work for you? That’s another story. There’s a delicate balance of effectiveness, cost, user-friendliness, and access that’s a significant part of the equation.
