Improving Fan Experience at Sporting Events: The Kick-Off Guide
Teams are investing big money into improving fan experience at sporting events, but the secret may lie in a solid social strategy
Consumers spent nearly $56 billion to attend live sporting events in 2017 — that includes tickets, transportation, food, and beverages, according to a CreditCards.com poll. In days gone by, when you bought tickets to a game, you went to see a game. Today, with rising ticket prices and plenty of reasons to enjoy the game from home, fans expect more — they’re paying for the entire experience.