A Closer Look At Social’s Role In Event Planning

Everyone knows that social media’s changed something fundamental about the way we do business.  The event industry is no exception to that, naturally. The birth of the social network has forced an evolution event management – perhaps more so than in any other field. With even a cursory look, it isn’t terribly difficult to understand why – and how – this happened. “In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a clients meeting objectives, or negotiating a business deal with vendors.” explains Cvent’s Eric Eden. “It’s an innate […]

Why Every Event Manager Needs To Understand Content Creation

If you’ve paid even passing attention to the Internet, then you’ve probably heard the phrase “content marketing” before. You probably didn’t pay it much mind. After all, it’s mostly just a buzzword used by journalists and laymen to describe a concept they don’t fully grasp, right? How does content on the Internet have any real impact on you as an event planner whatsoever? You’d be surprised. Content creation has essentially become a cornerstone of the modern web. Nearly every business in the world is starting to look at creating a company blog, or stepping up their non-traditional advertising methods.   […]

Event Managements Role In Lead Generation

Lead generation is the bread and butter of inbound marketing, and the core means by which B2B organizations generate revenue. It’s all about capturing the information of people interested in a company’s products or services, about driving interest in a particular business or brand. It’s also very closely related to event management – though many people don’t fully realize how closely. “Events such as user conferences, seminars, tradeshows, and road shows offer opportunities for organizations to capture deep and meaningful information about prospects in a short period of time.” explains Certain’s Michelle Schofield, “Beyond simply knowing a prospect has attended […]

The Best Ways To Market Yourself & Your Business

I recently read an interesting piece on the Cvent blog titled “If You Don’t Share Your Successes, You’ll Hate Yourself Later.” Essentially, it talks about how event planners shouldn’t be afraid to tell people of their accomplishments – they shouldn’t be worried about tooting their own horn, so to speak. “Don’t assume that doing a good job is enough or that your work speaks for itself,” writes the author, Kristi Sanders. “Most corporations are run by bean counters and revenue magnets who see everything as a cost center or line item, humans with health benefits included…they only know what they […]

Why An Event Management Blog Is Definitely Worth Your Time

Let’s have a little chat about content creation. I’ve briefly touched on its importance in the past; how it’s a cornerstone of the modern web and how it plays into successful event marketing.  Today, I’d like to explore the topic with a little more depth – I’d like to explain why, in my opinion, every event management firm should at least dabble in blogging. I’m sure you’ve heard at least whisperings of the notion before – the idea that every business online should blog. Truth be told, I’d be a little surprised if the idea was a new one to […]