How Much Should You Spend On Event Marketing, Really?

We all know that it’s extremely important to market your events effectively. If you don’t get the word out, you don’t sell tickets. If you don’t sell tickets, you don’t meet your budget projections. And if you don’t meet your projections… Yeah, you get the idea. What I’d like to discuss today – aside from how to market, we’ve already talked extensively about that – is how much of your event budget you should allocate to marketing. This doesn’t just apply to event management, of course. The question of how to know when one’s spending their marketing budget effectively is […]

Marketing Statistics Every Event Manager Could Use

As an event manager, you will have a lot on your plate. From setting and following a budget to selecting guest speakers, there won’t be much time to sit back and relax. Your marketing strategy can make or break the success of your event. Take the right steps upfront and it will continue to pay off well after the event comes to an end. But make too many mistakes along the way, and you could soon find yourself wondering what went wrong. Fortunately, there are steps you can take to guarantee marketing success. A big part of this is tracking […]

Social Marketing versus Public Relations: What’s The Difference, Really?

There was a time not so long ago when marketing and public relations were two very distinct – if closely-related – fields. The former was primarily concerned with selling the products and services of a brand; the latter was entirely focused on maintaining relationships. Then social media came along, and thoroughly muddied the waters. With the advent of social media, an entirely new marketing paradigm was born – relationship marketing. “The days of traditional marketing, such as running ads, commercials, and other one-way forms of promotion are rapidly fading because the rise of relationship marketing is taking a front seat,” […]

Analytics Isn’t Just A Buzzword: Organizing And Understanding Your Event Data

Ladies and gentlemen, we have a problem. We’re generating too much data, and no one seems entirely sure what to do with it. Oh, sure, there’s a field called analytics that purports analyze, arrange, and manage all the information; but does it actually help all that much? Actually, yes. The problem with analytics from the perspective of an outsider is that it seems a whole lot more complicated than it is. That perception isn’t exactly helped along by a lot of the buzzword-heavy coverage on the topic by the media – far too often, people’ve got a tendency to wax […]

Why Big Data Analytics Plays A Role In Event Management

What’s the big deal about big data? If you’ve been paying even passing attention to the world of analytics (and if you’re an event manager, I don’t see why you wouldn’t be), then I’m sure you’ve heard the term at least once. Those who don’t fully understand what it is have talked it up to be some sort of Holy Grail; a tool you can use to fulfill all your business-related dreams. While that’s certainly an exaggeration, you shouldn’t underestimate the power of big data – or its value for your events. Now, as is the case with most buzz-phrases, […]