Last Updated on October 7, 2021
Let’s have a little chat about content creation. I’ve briefly touched on its importance in the past; how it’s a cornerstone of the modern web and how it plays into successful event marketing. Today, I’d like to explore the topic with a little more depth – I’d like to explain why, in my opinion, every event management firm should at least dabble in blogging.
I’m sure you’ve heard at least whisperings of the notion before – the idea that every business online should blog. Truth be told, I’d be a little surprised if the idea was a new one to you. After all, nearly everyone’s bellowing from the rooftops about the importance of content creation; about the power of content marketing. The phrase “content is king” has effectively become a vapid, empty cliché.
It’s easy to ignore the buzz and dismiss it for what it sounds like – hype. Thing is, there’s a reason so many people are parroting the idea of blogging as a marketing tool. It actually has some real merit to it, believe it or not.
Don’t believe me? Allow me to explain. Here are just a few reasons it’s worthwhile for every event management professional to at least think about writing their own blog.
It Gets Your Name Out On The Web
Perhaps the strongest argument in favor of running an event management blog is how much traffic it could potentially bring you. If your organization has a website (you do have a website, right?), then a blog can be one of the best ways to draw in new visitors – every one of which is a potential client. In essence, it’s a low-cost (or no-cost, depending on how you approach it) avenue through which you can market your organization.
“Every time you write a blog post, it’s one more indexed page on your website,” explains Hubspot’s Corey Eridon. “Every new indexed page is one more opportunity for you to show up in search engines, and drive traffic to your website through organic search. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks, which helps expose your business to a new audience that doesn’t know you yet.”
Eridon continues on to say that a blog can also be a great way to keep your presence strong on social media – after all, you’ve got stuff that you can regularly share to any social accounts you’re managing.
It’s An Awesome Platform For News
Want to toss together a retrospective piece about how awesome a recent conference was? Got some information to share about an upcoming industry trade show? A blog’s the perfect place to post it – better by far than your social accounts, which by their nature don’t lend themselves particularly well to long-form pieces.
Let’s say, for example, you just hosted a top-notch trade-show, where one of the vendors basically established themselves as an industry leader. You could do an interview with that vendor, strengthening your relationship with them and bringing in vendors who might be interested in signing on for future shows.
It Represents Another Facet Of Your Brand’s Identity
Last, but certainly not least, writing a blog gives your readers a glimpse into who you are. By association, this allows you to further establish the identity of your brand. By looking at your topics, writing style, and any personal anecdotes you share in your pieces, your audience – potential clients among them – can assign a more human face to your organization.
Once they’ve done that, they’re going to be far likelier to hire you for their events. After all, you’re no longer a faceless business. You’re a person, and one they know pretty well besides.
It Can End Up Being A Source Of Supplemental Revenue
Last but certainly not least, if your blog ends up getting really successful, it could actually end up serving as an additional source of income for your business through advertising revenue. It probably won’t make your firm as much money as the events it runs, but it can still serve as a pretty decent nest egg. After all, blogging can be pretty lucrative if done right.
It’s Time To Get Writing
So, there you have it. A few brief reasons why you as an event management professional would be well-advised to look into blogging as a way to help your business. After all, you’re already a natural storyteller – why not put those skills to use on the web as well as in your events?
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No all event planners operate independent. If I had to hazard a guess, I’d say the vast majority of event management professionals either work for a management firm or in a specialized department…