Blog » Event Entrepreneurs

The Event Entrepreneurs category is where we put any posts meant for Event Entrepreneurs. It could be posts about the future of events, basics you might need to know, or ways to grow your Event Planning business.

Everything in here will have a focus on you growing your business as an event focused entrepreneur—no matter what you do…

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social […]

Acing Social Media On a Bootstrap Budget

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so. Your business is a bootstrapped start-up, and most of the money’s going towards getting the organization on its feet. And as for you, you’re likely working upwards of 100 hours a week. Adding social media management into the mix makes for a dangerous cocktail, one likely to result in […]

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a […]

Why Your Kids Should Learn How to Code

Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code. Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are […]