The ROI of Social Walls: How to Measure Value and Generate Revenue at Events

Event planners face constant pressure to demonstrate value while managing tight budgets. Social walls offer a unique solution that both generates revenue and reduces operational costs. By displaying real-time social media content from attendees, these dynamic displays create sponsorship opportunities, save on staffing costs, and produce measurable engagement metrics that prove the ROI of social walls.

Understanding the financial impact of social walls helps justify the investment and maximize returns for your next event.

Read more →

22 Books for Event Planners in 2022

This Saturday (April 23, 2022), is World Book Day, and in honor of that, our team has put together 22 books for event planners in 2022. This is a compilation—or best-of-the-best list, if you will—with books recommended for event planners coming from all over the place. We scoured social media, other blog posts, Amazon, and more to come up with this list for event planners.

In compiling this, naturally, we learned about hundreds of books for event planners. We didn’t want to just break it down to only the top 22 books for event planners, but also for other sub-categories, and after we get through the top 22 books for event planners, we intend on making this a living document and adding those as well.

Read more →

Why Using Hashtags for Business is So Important

The hash (#) symbol has served many purposes, but using hashtags for business is the newest way to boost a company’s influence and reach.

The hashtag we all know and love has had a few different lives. Before it was the hashtag, it was called a “pound sign.” The # symbol has been used to abbreviate weights, it was added to the telephone keypad to send instructions to the operating system, and it’s a sharp symbol on sheet music.

Read more →

Tips for Better Networking at Your Events

Networking at your events made better: Learn essential tips for meaningful connections and enhancing attendee experience. People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area. Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for […]

Networking: Are You Doing it Right?

Networking Made Easy: Boost Your Personal Brand with Essential Tips, Digital Ice Breakers, and ‘Sweatworking’ Sessions. Networking constitutes a key, non-negotiable element when it comes to constructing and fortifying an impactful and recognizable personal brand. . The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time. This week we are […]

How to Remain Productive While Working from Home

With a growing number of people working from home, both full and part-time, today’s workplace does not look the same as it did in the past. There are many benefits of working from home, which is why so many people seek a position in which this is a possibility. Along the same lines, there are employer benefits as well. Rather than discuss the benefits of working from home, this article will focus on how employees can remain productive while doing so. See: Remote vs. Inhouse Which is Best For You The television is right behind you. Your children are in […]

What Is Decision Fatigue, And How Might It Impact You?

Last week we touched on the basics of decision fatigue, this week we go a little more in depth into this issue and what it could mean for you. As an event management professional, you’re no stranger to being decisive. You likely make thousands of career-related decisions a day, and thousands with each event. And amidst all that decision-making, there’s also a good chance that, on at least one occasion, you found yourself grinding to a halt, unwilling to even make a choice as small as what you’re having for breakfast. “We make decisions all day long, without really considering […]

Event Agency Hiring: How to Assemble Your Dream Team

Elevate your event agency with strategic hiring. Learn specialized steps for top talent acquisition in event planning.

In the dynamic world of event planning, the success of your agency heavily relies on the quality of your team. Whether you specialize in corporate events, weddings, or unique experiences, having the right talent is paramount.

Read more →

Why Document Control is Vital in Event Management

There’s already been a lot of talk about the security risks associated with mobility. How even though mobile devices make things infinitely more convenient, they also represent a significant threat to one’s organization if they’re not properly managed. This is true of any industry – including event management. However, it may not be true for all the reasons you’d expect. See, everybody already knows that mobile malware is dangerous. They’re aware that lost and stolen devices can release torrents of sensitive data into the wild, and that employees who fall pretty to a phishing scam can compromise an entire organization. […]

Decision Fatigue in Event Planning: How to Stay Sharp

Why Decision Fatigue Hurts Event Planning

Decision fatigue in event planning is real—and it can sabotage your event’s success. When making too many choices, your mental energy drains, leading to slower responses, poor judgment, and increased stress.

Read more →

Five Steps to Find a Better Job in 2016

Have you set a New Year’s resolution of finding a better job in 2016? Have you come to the conclusion that now is the time to chase after your dream position? If so, you know one thing to be true: there is a big difference between saying and doing. If you want to take action without delay, if you truly want to close in on a new job in the near future, you should take these five steps: 1. Know what you are Searching for If you don’t know what type of job you want, you will never find what […]

Stay Social – Getting Your Staff Active On Social Media

In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent.  One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more.

Read more →

A Killer New Year’s Resolution Guide for Businesses

2016 has finally arrived, folks – and with it comes countless tides of New Year’s resolutions. With 2015 still fresh in their mind, everyone’s started looking back to think about what they might change and what they want to improve. A resolution is always a pretty personal thing, in all honesty, but it doesn’t need to be. You can formulate one for your business every bit as easily as you can for yourself – and in all honesty, you should. That’s easier said than done, of course. A business tends to be a little more complicated than a person. Thankfully, […]

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows: “A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.” As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer. As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social […]

Acing Social Media On a Bootstrap Budget

Learn how to establish a strong social media presence for your brand. Social media on a budget is possible!

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.

Read more →

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done. See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a […]

Why Your Kids Should Learn How to Code

Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code. Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into? You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy. If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn […]

What Zeroing Out Your Inbox Can Do for You

Inbox Zero. It’s pretty much exactly what it sounds like; an approach to email management where each email is treated as an entry in a ‘to do’ list, and deleted once you’re finished. There’s a little bit more to it than that, of course, according to Tech Target (which sites Merlin Mann, the fellow who fist pioneered the term): Avoid leaving your email client open Set a schedule for when you check your email – for example, at the top of each hour. Delete or archive as many new messages as possible. Forward what can be best answered by another person […]