Social Marketing: Should I Focus on Facebook Exclusively or Multiple Social Networks?

We are lost in an endless forest of information, and no one seems to have a map. Since the Internet (and to a lesser extent, mobile technology) has taken over our day-to-day lives, we’ve found ourselves living in a society which bombards us with data from every angle and at every hour of the day. To say that it’s exhausting would be putting it lightly. It’s rather easy for a consumer to get overwhelmed, to say nothing of someone who needs to work in such a chaotic mass of free-flowing data on a regular basis. One of the ways in […]

Why You Should Be On Twitter

I have a daily routine of sorts. Upon waking up, I’ll spend at least a few minutes perusing Twitter (along with a few other sites) to see if there’s anything important I may have missed while asleep. Occasionally, I’ll find something that interests me, picking it up to read, share, or write about. It’s safe to say that, although it’s certainly not my primary source of news and information, Twitter certainly ranks in the top five. I’m certainly not alone in that. You’ll be hard pressed to find anyone willing to argue that you shouldn’t be on Facebook. With well […]

How Industry Impacts Your Approach To Social Marketing

Today, we’re going to begin with a simple question, and even give you the answer: what’s the quickest way to tell whether or not a social media ‘expert’ is bogus? See how they approach Social Marketing.

It’s the fact that most of these self-professed gurus will offer a one-size-fits-all strategy. They will claim they’ve access to a process which will work for any business on just about any social network.

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5 Ways To Make Your Event More Social

It’s no secret that events are social in nature. Whatever the event may be, tens, hundreds or thousands of people are gathering together to interact and learn about a specific cause, idea or business. What’s changing about the event industry is the rise and influence of social media. We’ve come up with a few tips to make your event more social, and increase interaction in the virtual world. 1) Create a #hashtag for your event You always need to have a unique hashtag for your events—it’s no longer an option to not have one.  There are many ways to come […]

3 Tips For Marketing Your Event Through Social Media

Do you remember the days when event marketing consisted of paid advertising, press releases, and word of mouth? While these ideas are still beneficial in increasing event awareness, there is another strategy to consider: social media.

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