When we write blog posts about social media in general, you’ll find those posts here. It doesn’t necessarily have to be about social media platforms that we specifically support, but we typically do try to focus more on the ones supported within Everwall—like Twitter, Instagram, Slack, etc.
We have touched on social media tips a few times, but this time, we are going to focus on more in depth marketing ideas to really take your marketing to a whole new level. You already have the basics down, it’s time to use new techniques and technology to really engage people with your brand. We will be covering the following topics: Ten Tips For A Successful Twitter Takeover P.S.- If you missed our series last week covering PR, check it out here.
Twitter is usually a place for breaking news and immediate engagement. It may therefore seem antithetical to use for event build-up; if it’s not recording something happening in real-time, why bother? But Twitter is also great at creating buzz and community, if maintained properly.
Using social media during your conference is important, but engaging your attendees and speakers before your conference creates a hive around your organization that will engage not only during the conference, but before and after as well. This sets you up to have an excellent conference and to mobilize your community for future conferences and organization-related events.
There are three groups you should be considering when developing your pre-conference Twitter strategy:
Putting on an event is a big deal. From a one day get-together to a multi-day trade show, you are well aware of the challenges. Let’s be honest: it is hard to make it through an event without at least one person getting angry. Many years ago, dealing with such a situation was simple. You would wait for the issue to be presented, and then deal with it one-on-one. The matter was kept rather hush and taken care of in person. In today’s world, where social media is in charge, things are not nearly as clear. Rather than take up […]
The most important thing about social marketing is your voice – the attitude and language you use to communicate. This is true regardless of industry. If you fail to cultivate a social personality, then it will be impossible for your followers and fans to have genuine discussions with you. And if they cannot have authentic conversations, they’re not going to engage with your brand. What’s an event planner do to? How can you seek out a voice that both fits your firm and makes your brand more appealing to clients? What can you do to ensure that customers see you […]
If you’re not really sure what you’re doing, social media can be difficult. Gaining followers is something of a delicate art – retaining them even more so. There are plenty of mistakes you can make; plenty of areas in which you can misstep and send your social efforts down the drain. Thankfully, they’re actually pretty easy to avoid – provided you’re aware of them. That’s where we come in. We’re going to go over some tactics, blunders, and foibles that are pretty much guaranteed to get you on your community’s bad side. Avoid running into any of the pitfalls mentioned […]
