Can we be honest for a minute? Did you ever go to a game and when you got back to your car, there’s a flyer under your windshield wiper? Do you give it more than a passing glance? Do you get irritated?
If you don’t have a lot of experience with planning and hosting fundraisers, it can be intimidating to know where to begin. You want to know what to do, and most importantly, how to promote your event, so people come out and enjoy themselves. Like many new experiences, though, a little organization and a few deep breaths will take you far.
Any high school senior can tell you that higher education event marketing can make or break their interest in a school. Your audience is making a life-changing decision, and it’s your job to help them fully understand what you offer and what they can expect. It’s classic marketing. Lay out the benefits, then listen and respond to the needs of your customer.
When is the last time you received a paper invitation to an event? For most of us, it’s probably been a while. They do still get sent out, but they’re becoming more rare with each day. It’s much more likely to find an event announcement on social media sites or through email.
Fundraisers are the lifeblood of most nonprofit organizations. That’s no secret. What is sometimes a secret, however, are the paths to successful funding. You’ve witnessed some nonprofits raise barrels of money with ease. You’ve seen organizations that do excellent work fall flat because they can’t figure out how to raise enough money to cover expenses.
