Top Tips for Writing the Perfect Press Release

Until you master the art of creating the perfect press release, your public relations strategy will continue to lag behind the competition. But there is good news: this is not nearly as challenging as it sounds. With the right knowledge and approach, you can create a press release that generates positive results. This leads to a very important question: what does a perfect press release look like? If you are new to this form of writing it can be a challenge to get in the right frame of mind. Creating a press release is not the same as a blog post,…

Everything You Need To Know About Working With Journalists As An Event Planner

As an event management professional, you’re eventually going to have to work with the press. Whether they’re covering your entire conference or simply showing up to report on a particularly poignant keynote, journalists are an important component of every event bar. It’s important that you know precisely how to communicate with them – and how to deal with them. Journalists play an incredibly important role in event management, like it or not. Depending on your relationship with the press, it can either be one of the most powerful publicity tools in your arsenal, or one of the most damaging threats…

What To Look For In A PR Firm

In the business world, communication is everything – and the value of being able to communicate effectively cannot be understated. There’s a reason public relations is so valued in enterprise, after all. PR professionals are communicators by trade; they know exactly how to establish a rapport with their audience, and precisely how to handle a given situation, whether it’s a crisis or simply an outreach campaign. Of course, they don’t often come cheap. Hiring a PR firm is usually a pretty hefty investment, so it sort of goes without saying that you want to make sure you aren’t just throwing…

PR: How Much Do You Know?

As we all know, PR is so important for both your event firm as well as for the individual events that you throw. It may seem simple from a distance, but once you really get to the details, it can be quite a tedious task. What it really comes down to is who you know and how well you really know them. We broke down different parts of how to get the perfect PR team or even do it yourself if you are ready to get to work and have the right contacts. We will be covering the following topics:…

How Can You Engage Attendees That Aren’t At Your Event?

As an event organizer, it’s your job to keep your attendees entertained and engaged. It’s your job to ensure that everything at your event goes off without a hitch, and that everyone who goes there leaves satisfied. What you may not know is that this process actually starts well before the event itself – and expands well outside the walls of your event venue. After all, being an event planner is only partially about running events. It’s also about effectively marketing them. Today, we’re going to touch on that. How can you keep your attendees engaged before, during, and after…

How To Run An Event Online

Running events online is a great alternative to a physical event, with plenty of advantages. Here are tips on how to do it right. So, you want to run an event over the Internet, do you? A few years ago, the very idea would have been laughable. Now, however, it’s actually a completely viable way to get your message out. Truth be told, online events actually have a whole host of significant advantages over physical events, including increased attendance (no geographical barriers), lower overhead costs, and access to guests and guest speakers you might otherwise have overlooked or been unable…

Effective Pre-Conference Information Distribution on Twitter

Twitter is usually a place for breaking news and immediate engagement. It may therefore seem antithetical to use for event build-up; if it’s not recording something happening in real-time, why bother? But Twitter is also great at creating buzz and community, if maintained properly.

Using social media during your conference is important, but engaging your attendees and speakers before your conference creates a hive around your organization that will engage not only during the conference, but before and after as well. This sets you up to have an excellent conference and to mobilize your community for future conferences and organization-related events.

There are three groups you should be considering when developing your pre-conference Twitter strategy:

Video Recruitment and Interviewing: Technology to Find and Hire the Best Talent

Go back in time 20 years. Do you remember what the hiring process consisted of? As an applicant, you spent a lot of time scanning newspaper classifieds in hopes of finding your next job. On the flipside, companies realized that finding the best talent typically meant doing so locally. It’s now 2015 and things have changed for the better. Video recruitment and interviewing is on the rise, with a growing number of companies turning to the “digital world” to find and hire the best talent. For the sake of this article, let’s take a strong look at how companies are…

Eight Awesome Up and Coming Companies In Transportation

As an event management professional, part of your job is to make sure attendees can make it safely to and from your events. Of course, sometimes that’s easier said than done – everything from chaotic rental services to confusing infrastructure to poorly-designed transit systems stands in your way. Thankfully, there’s a new camp of startup that’s been popping up of late; a breed of business specifically dedicated to getting people where they need to go as quickly, efficiently, and safely as possible. Today, we’re going to go over a few of the most interesting, most popular, and most promising. Recommend…

Event Technology: Are You Up To Date?

I know that we have touched on event technology before, but this week we are going to dive event deeper into technology that can up your tech game, making you a better event planner, attendee, or speaker. When people attend an event, it is a big letdown to see tech that is “so 2010”. Even if the event is not technology based, you want to give attendees the best experience possible. Don’t forget to follow these tips to present your event in the best way possible. We will cover the following topics: Eight Awesome Up and Coming Companies In Transportation…

Ten Tips For Planning The Perfect Wedding

Weddings are an incredibly special – and important – occasion. They’re a celebration of the love between a couple; a love intense enough that they’re willing to swear their lives to one another. Not surprisingly, this means that planning them can be an incredibly nerve-wracking affair. But it doesn’t need to be. At the end of the day, how stressed you get about your wedding ultimately depends on you. If you go in with the right mindset – and the proper knowledge – you’ll be able to put together a top-notch ceremony in no time at all. That, in turn,…

Seven Steps For The Perfect Event Logo

Your logo says a lot about your event. It’s the first thing any of your guests see, and the first thing they engage with. It’s more than just a pretty picture you can slap on to conference bags, brochures, and your website; it’s the visual representation of your event. The better it looks, the better people are going to feel about attending. If you want your logo to look like anything more than clipart, then the design process is going to be long, involved, and demanding. The reward, however, is more than worth it. If you put in the necessary work…

How to Get Truthful Feedback About your Event

Once your event comes to an end, it is time to reflect. Did you reach your goals? Did you come up short in key areas? Are you unsure of whether or not your event was truly a success? While you can attempt to answer all these questions on your own, there is a better idea to consider: ask your audience for feedback. Attendee feedback is important for a number of reasons: Helps you see what you did right and wrong Allows you to adjust your approach accordingly in the future Gives you a chance to connect with attendees one last…

What Days Should You Avoid Planning An Event On During Summer?

The weather’s getting warmer, the sun’s shining brighter, and people are busting out their shorts and swimsuits. Summer is upon us – and so is vacation season. What that means for an event management perspective is that this can be one of the best possible times of year to host your events, especially if you’re thinking of planning a concert or festival.

There’s caveat to this, of course. You need to make sure you plan them for the right date. See, like any season, there are certain times in summer when you simply shouldn’t run events.

Running an event on one of these dates probably won’t spell outright catastrophe, mind you. That said, it won’t be conducive to your event’s success, either. Let’s dive in – what days should you avoid if you’re planning to run a summer event?

How You Can Stand Out While Networking In Event Management

More than just about any other career, event management is all about who you know. Having the right list of contacts at your disposal will impact everything about your events. It’ll effect what vendors you can get in touch with, the suppliers you have access to, your guest speakers and venue choices, and even your clients. It sort of goes without saying that you need to perfect your networking skills – and in so doing, stand out from your competitors. Given that this is a bit of a tall order, we’re going to discuss a few ways you can make…

How Online Event Management Software Leads to Better Planning

Today we’re going to be talking about how online event management applications can make your job (and your life) significantly easier; how cloud-based event planning software can ultimately lead to better planning (and better events). Simplicity and ease are just the tip of the iceberg. Everyone knows that event planning software makes your job easier – that’s kind of what it’s designed to do. But how does it make you a better event planner – and make your events better as a result? You’ll Be More Organized (And Look Better For It) Need to send up customized invitations? You can…

What you Need to Know about Event Disasters

As an event planner, you should live by this mantra: if you plan for the worst you will never be surprised at what happens. On the plus side, the worst very rarely comes into play. On the downside, you never know when something could go horribly wrong. Here are the three questions you need to answer: What types of event disasters are most common? What is the best strategy for preventing these disasters? What process should you follow if a disaster strikes your event? Let’s start out with the first question. Here are some of the most common event disasters: Bad…

Personality Traits of a Successful Event Manager

As we’ve said on multiple occasions, there are certain personality traits which make you better suited to be an event manager than others. Emotional intelligence, storytelling capacity, creativity, level-headedness; these are all of vital importance to the profession. They aren’t the only traits for a successful event planner possesses, however. Today, I’d like to go over a few more elements that I feel every event manager or planner should incorporate into their personality. 1. Humility Let’s face it–no one likes dealing with people who brag about themselves. They’re always putting themselves on a pedestal above their colleagues, they take credit…

Running The Perfect Summer Event

We’re in the heat of summer (literally) and you know what that means – time to start looking at a few outdoor venues. After all, if the weather’s beautiful enough, you might as well give your attendees the chance to enjoy it, right? Of course, there are a few things you’re going to need to take into account when figuring out where you should situate a summer event. In a lot of ways, running an outdoor event is actually more challenging than hosting at an indoor venue. In addition to all the standard considerations involved in venue selection, there are a…

Unleashing Business Success: The Power of Internal Events

Discover the dynamic impact of internal events on business success and engagement. Learn how to amplify interaction at your gatherings.

In the dynamic realm of modern business, staying ahead requires more than just routine operations. It demands innovative strategies that foster growth, collaboration, and inspiration. Internal events hold the key to unlocking these potentials. In this article, we’ll delve into why internal events are a game-changer and how incorporating tools like Everwall’s social wall can elevate interaction and engagement at your gatherings.

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