Last Updated on October 7, 2021
As I’m sure most of you have noticed by now, everyone has their own unique ‘style’ when it comes to speaking. Some people are better at weaving an engrossing, entertaining story, while others can get an audience pumped up just by speaking a few words. Some people know exactly what they’re talking about – and how to present it to the audience – while others are simply able to hold the attention of people based on who they are.
As an event manager, it’s important that you understand how to recognize the different types of guest speakers – and how best to leverage them for your events. That’s going to be our topic for today. How can you tell what style of keynote a particular individual’s going to present? More importantly, how can you decide whether or not they’ll be a good fit for your conference?
First on our list is The Motivator. These guys and girls know exactly how to get their audience pumped up. They’ve mastered the art of delivering an uplifting message, and using their natural storytelling abilities to help the audience feel a personal connection with them. A motivator is a great choice for a business convention or organizational conference, but might not be such a great fit for a trade show where more concrete information is required.
The Industry Expert
The Expert is just that – someone with a high degree of specific knowledge in their field; one far beyond that of the typical layman. These are the people who frequently host keynote presentations for colleagues, meaning that they know their field like the back of their hand. If you’re running a seminar, business conference, or trade show, industry experts are going to be an invaluable addition.
The last entry on our list may not necessarily be a trained public speaker. They’re someone who – for one reason or another – is beloved by most of the people attending your event. This could be a YouTube personality, a TV star, or even a famous game developer – whoever they are, people know their name.
And whatever they say, people will listen.
Frequently, celebrity speakers are most popular at fan conventions and media trade shows, where they can offer the most to their audience. Theoretically, however, you could invite a celebrity to present a keynote at just about any conference. That is provided, of course, that they’ve any knowledge of what they’re presenting on.
Let’s Get Talking
Guest speakers and keynotes are an integral aspect of just about any event, and their importance cannot be overstated. You need to make sure you choose wisely which speakers you work with. If you make the right choice, your event’s going to be a much richer experience for all involved – including yourself.
There's more from where that came from...
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Even if every other element of your event is planned out flawlessly, a bad keynote speaker could ruin the whole experience for your attendees. Maybe their delivery is boring as watching paint dry.
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