Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole.  Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

The Novices’ Guide to Event Management : Part Five

Last week we looked at basic things you needed to cover if starting your own event management firm. Today, we’re moving to the next stage – marketing your new firm. You’ve chosen your niche, your firm is fully insured and up and running, and you’ve started networking with all the right people. It’s a great start, but now you need to gather clients – the more people hear about you the more likely they are to become paying clients! In other words, it’s time to market your new business. So…what’s involved in making your new firm known? Well, the first […]

Strategy for Creating a Successful Facebook Event Page

It’s common knowledge that Facebook is a useful tool for promoting events online. So, when you’re planning an event, what’s a first step? Your knee jerk response – ‘Create a Facebook Event Page.’ It’s a logical strategic move. An event page can be a valuable way to communicate and promote, but one important consideration before pulling the trigger; do you have the resources to successfully promote an event page? If yes, you need to plan ahead how you’re going to use these resources most effectively. Here we look at what running a successful Facebook event page requires. The operative word […]

Five Ways Twitter Will Increase Event Attendance

As you consider ways to increase attendance at an upcoming event, you should be leveraging your social media platforms. More specifically, there is a good chance you will rely strongly on the power of Twitter. While there are many things you can do with Twitter, most people approach it as a task, and overlook strategy. There is more to this than sending out tweets, hoping that people see what you have to say and subsequently sign up to attend your event. Here are five things you must do if you hope using Twitter will help increase your events’ attendance: 1. […]

Event Planners’ Dos And Donts Of Mobile Technology

Mobile technology is the future. I don’t think you’ll find a single person in our gadget-crazed society who’ll argue otherwise. In a world where Android is king and we’ve more Internet-connected gadgets than we have people, it’s quite clear which way the wind is blowing, isn’t it? The fact is, nearly everyone – from nearly every profession – is engaging with mobile technology in some way, shape, or form. That includes event management professionals. The potential mobile technology holds to streamline the process of planning an event is effectively unmatched. Our primary tools are smartphones and tablets. There’s a whole […]

Five Event Planning Mistakes to Avoid

When planning an event, regardless of size or industry, it is safe to assume that you have visions of greatness dancing through your head. You expect everything to go as planned. You expect everybody in attendance to have an enjoyable time. Before we go any further, here is something you should always remember: even when you think everything is perfect, something will pop up and require you to find a solution on the spot. By avoiding common event planning mistakes, you can increase your chance of success while decreasing the chance that something terrible will happen. Here are five mistakes […]