The Best Way to Determine Event Ticket Pricing

Budgeting is a major component of an event management professional’s job, and the difficulty of budgeting is most definitely connected with knowing how best to set ticket prices. Set a ticket price too high and your attendance may suffer; or the price barrier will further drive up your marketing costs as you work to reach a larger audience!  Set a ticket price too low and you’re basically condemning your budget to drop into the red; it’ll be impossible to breakeven. In other words, you’ve got to strike a balance between “reasonably priced” and “budget friendly.” That’s about as easy – […]

The Novices’ Guide To Event Management : Part Six – Budgeting

Last week, we talked about the processes involved in making your event firm known to the world. Today, we’re going to be looking at something a little more difficult to deal with: your budget. In all honesty, budgeting is actually where the vast majority of event management businesses fail. It all starts with figuring out how much you’re going to need for your startup costs, and going from there. Generally speaking, if you’re starting up a new firm, you’re going to have to manage some if not all of the following expenditures: Rent/Building Costs Equipment Purchases Licenses and Taxes Payroll […]

Planning Your Event’s Hotel Accommodations: A Comprehensive Guide

This comprehensive guide on event hotel accommodations covers every step, ensuring your attendees have a seamless and memorable experience. The intricate dance of event planning revolves around details. Each element, from the meticulously crafted schedule to the selection of hors d’oeuvres, plays a role in painting the larger picture of a successful event. Yet, amidst the whirlwind of planning, one detail often gets less attention than it deserves: the hotel accommodations for your attendees. Choosing the right accommodations is more than merely finding a place for attendees to rest. It’s an opportunity to extend the event experience beyond the confines […]

Important Event Registration and Check-in Tips

You focus on every detail when planning any event, right? Don’t overlook your registration and check-in process. This is most likely your attendees first interaction at your event and it sets a stage for their whole experience; never-mind that everyone wants to get to the business at hand. Realize the importance of planning a well-organized check-in and registration area.

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The Novices’ Guide to Event Management : Part Five

Last week we looked at basic things you needed to cover if starting your own event management firm. Today, we’re moving to the next stage – marketing your new firm. You’ve chosen your niche, your firm is fully insured and up and running, and you’ve started networking with all the right people. It’s a great start, but now you need to gather clients – the more people hear about you the more likely they are to become paying clients! In other words, it’s time to market your new business. So…what’s involved in making your new firm known? Well, the first […]