Blog » Event Planning

Welcome to the Event Planning section of our blog! Here you’ll find all the articles we have that are related to Event Planning as a whole.  Obviously we’ll throw in some relevant info about Everwall, if it makes sense to do so.

Five Tools Event Volunteers Need Access To

As an event management professional, you aren’t simply managing events – you’re also managing people.  In order to run a conference and ensure that things are going smoothly, you need a team. You need vendors, partners and speakers. You need venue owners and security. Perhaps most importantly you need volunteers. I’ll be frank here: volunteers are the unsung heroes of event planning. While it’s the event planner that handles the logistics and gets everyone coordinated, it’s ultimately the volunteers who ensure that everything is going smoothly. They often man check-in, direct attendee traffic and address questions, concerns, and complaints. Never-mind […]

Six Pieces of Advice for Running a Tournament

So, you want to run a tournament, do you? There’s more to it than you’d think; it’s not simply a matter of getting a few folks together, setting up some brackets, and handing out a shiny trophy at the end. Aside from all the stuff you’d ordinarily have to deal with while running an event, there are certain logistics to consider. Ignore them, and your awesome tournament is bound to be a bust. Keep Registration Reasonable Where tournaments are concerned, registration tends to be a bit of a tough topic; how much you charge depends both on what you’re offering […]

Getting The Press to Attend Your Events

Invite the Press to cover your trade show, tournament or conference – press coverage is one of the best ways to gain mass exposure for your event. This marketing strategy seems obvious, but…evidently is not. I’ve seen more than a few events where journalists barely have a presence. Journalists and bloggers provide free exposure. That’s a crazy opportunity to ignore. Particularly if you’re running some sort of consumer-targeted trade show, you need the press. So, is there a secret to getting The Press to attend? Surely, it can’t be as easy as asking! Actually, you’d be surprised. Discover Who Is […]

Five Components of a Successful Event Marketing Campaign

There’s a good chance as an event planner that you are often focused on promotion.  If you are building killer events you want to see high attendance. This makes you completely invested in designing and executing top-notch marketing campaigns. Even if you often hire an outside marketing firm – especially if you hire outside help – the success or failure of your event lies with you, so take a hands-on approach to event marketing. Designing a marketing campaign should not be that daunting as long as you take these five components into account: Research We take this as a fundamental […]

Five Tips for Serving Alcohol at Events

Serving alcohol at an event is a risky proposition. More often than not, the decision to include liquor at your events opens the door to a whole laundry list of liabilities most event planners would rather avoid. Still, if your event calls for cocktails – if liquor or the lack thereof will make or break an event – you can pull it off with the right precautions. So, let’s get down to business. How can you keep attendees happily buzzing along while also minimizing the risk in serving alcohol at your event? First, Know Your Plan How large is your […]