Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals.  “Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.” As I noted […]

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them. “With the current marketing landscape, it is critical to invest the necessary time and resources for building and […]

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking. While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand. By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more. Three Keys to Success At first glance, LinkedIn may appear scary. […]

The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website. “Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective […]

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face. Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach. Unique […]