Crisis Management for Brands: Protecting Image During Disasters

Crisis Management for Brands: Navigate challenges effectively with these tips for maintaining a positive image in difficult situations. It’s been said that you can tell a lot about a person by how they behave in times of crisis. The same is true of businesses, believe it or not. It’s why having a good crisis management plan is so important. See, there’s a pretty good chance that no matter what industry you work in, what demographic you target, and what services you provide, you’re eventually going to face a brand crisis of some sort. Skillfully weathering the storm goes a long […]

DIY PR – How You Can Build Your Reputation Without Hiring A Firm

Building up your business takes more than a few clever marketing campaigns. It also requires the constant, careful cultivation of a public image. What do people think about you? What do they say? How do they feel? And does all of that align with the image you want to convey? Seems a little overwhelming at first, but it’s actually not as difficult as you’d think. Provided you’re willing to put in the time and effort, you can actually do a pretty masterful job of handling public relations on your own. Today, we’re going to talk about how. Know Your Media […]

Top Tips for Writing the Perfect Press Release

Until you master the art of creating the perfect press release, your public relations strategy will continue to lag behind the competition. But there is good news: this is not nearly as challenging as it sounds. With the right knowledge and approach, you can create a press release that generates positive results. This leads to a very important question: what does a perfect press release look like? If you are new to this form of writing it can be a challenge to get in the right frame of mind. Creating a press release is not the same as a blog post, […]

Everything You Need To Know About Working With Journalists As An Event Planner

As an event management professional, you’re eventually going to have to work with the press. Whether they’re covering your entire conference or simply showing up to report on a particularly poignant keynote, journalists are an important component of every event bar. It’s important that you know precisely how to communicate with them – and how to deal with them. Journalists play an incredibly important role in event management, like it or not. Depending on your relationship with the press, it can either be one of the most powerful publicity tools in your arsenal, or one of the most damaging threats […]

What To Look For In A PR Firm

In the business world, communication is everything – and the value of being able to communicate effectively cannot be understated. There’s a reason public relations is so valued in enterprise, after all. PR professionals are communicators by trade; they know exactly how to establish a rapport with their audience, and precisely how to handle a given situation, whether it’s a crisis or simply an outreach campaign. Of course, they don’t often come cheap. Hiring a PR firm is usually a pretty hefty investment, so it sort of goes without saying that you want to make sure you aren’t just throwing […]