Social Walls for Event Apps: Boost Event Engagement & Create Memorable Experiences

Events using integrated social walls see an average 35% increase in attendee social media engagement, with peaks reaching up to 50% during keynote moments. These numbers aren’t just statistics—they represent real engagement that transforms ordinary events into dynamic, interactive experiences. The integration of social walls with event apps has revolutionized how attendees interact, share, and engage during events of all sizes.

When we talk about social walls and event apps working together, we’re really discussing the future of event engagement. The combination creates a powerful feedback loop of interaction, turning passive attendees into active participants. Let’s dive into how you can harness this technology to create unforgettable event experiences.

Understanding Social Walls and Event App Integrations

A social wall serves as your event’s digital heartbeat, displaying real-time social media content curated specifically for your gathering. The integration between a social wall and an event apps creates a seamless experience that amplifies engagement and drives participation. Think of it as creating a digital ecosystem where every post, share, and interaction contributes to the event’s overall energy.

The fundamental components include the social media aggregator, content moderation systems, and display customization options. When properly integrated with your event app, these elements work together to create a cohesive experience. The real power comes from the ability to moderate and curate content in real-time, ensuring that only relevant, appropriate content appears on your social wall and simultaneously in your event app.

Event apps enhanced with a social wall integration provide numerous benefits: increased attendee participation, improved networking opportunities, and valuable data insights. Understanding how these components work together to create a unified experience that enhances rather than distracts from your event’s core objectives is the key.

Planning Your Social Wall Strategy

Strategic planning forms the foundation of successful social wall implementation. The process starts with defining clear objectives that align with your event goals. Are you aiming to increase session engagement? Drive social media visibility? Enhance networking opportunities? Your answers will guide the technical setup and content strategy.

If your goal is driving social media visibility, then setting up your event hashtag strategy requires careful consideration. The ideal hashtag should be unique, memorable, and relevant to your event. Start promoting your hashtag at least three weeks before the event to build momentum and give attendees time to familiarize themselves with its usage.

If engagement is your goal, then maybe you don’t even have an event hashtag, and instead use a web form to allow people to post to the social wall (and event app).

In both of these cases—showing social media posts from multiple social platforms, or doing more private methods like having a web form—Everwall offers these capabilities built in.

No matter what your goals are, content moderation stands as a crucial element of your strategy. Everwall’s moderation tools allow you to set specific filters and rules that maintain the quality and relevance of displayed content. This ensures your social wall remains professional and engaging throughout the event while filtering out any inappropriate or off-topic content.

Technical Implementation Guide

The technical implementation process requires attention to detail but doesn’t need to be overwhelming. Everwall’s integration with event apps has been designed to be straightforward and reliable. The system handles the complex backend processes while providing you with intuitive controls for customization and management.

The way Everwall works is we pull in the content from multiple social media services (X/Twitter, Instagram, LinkedIn, etc) and/or more private methods (web forms, sms, Slack) and then make it easy to moderate it, and then finally we provide you with multiple ways to easily display it.

You can show the content as a social wall on site, an embed on your website, or in your event app all at the same time. You manage the content once, and can show it in multiple other places.

Defining keyword filters, setting up automated content screening, and establishing your moderation workflow need to be set up and discussed before the event begins. The key is finding the right balance between maintaining content quality and ensuring a steady flow of posts.

The design plays a crucial role in the success of your social wall. Everwall offers various templates and design options that can be tailored to match your event’s branding. The display should be visually appealing while maintaining readability and ensuring important content stands out.

You will also need to focus on the design for the different places you’ll be showing the content, for example you can have a different design for the social wall from the event app and yet another design for your website.

Best Practices for User Engagement

Driving user engagement requires a strategic approach that combines technology with human psychology. The key is creating opportunities for meaningful interaction that attendees actually want to participate in. Real-time social walls create instant gratification—when attendees see their posts appear on the big screen, it naturally encourages more participation.

Gamification serves as a powerful tool for increasing engagement. Consider implementing social media challenges, photo contests, or leaderboard competitions through your social wall. Everwall’s platform makes it easy to highlight posts and track overall participation with leaderboards, which can significantly boost engagement rates during slower periods of your event.

Privacy considerations must be balanced with engagement goals. Always ensure attendees understand how their content will be used and displayed. When people are posting directly to your social wall on Everwall’s platform using the web form, it includes consent messaging indicating how posts will be used that help maintain this balance while keeping the engagement levels high.

Measuring Success and ROI

Understanding the impact of your social wall integration requires careful attention to key metrics. Track metrics like total posts, engagement rates, unique participants, and hashtag reach. These numbers tell the story of your event’s social media success and provide valuable insights for future improvements.

goes beyond basic engagement metrics. Consider the broader impact on your event objectives. Are sponsors getting more visibility? Has attendee networking improved? Everwall’s analytics dashboard provides comprehensive insights that help answer these questions and demonstrate the value of your social wall investment.

Here are the key metrics to monitor:

• Total posts and interactions per attendee
• Hashtag reach and impression counts
• Peak engagement times and popular content types
• Sponsor mention rates and visibility
• User participation rates across different event segments

Conclusion

Integrating social walls with event apps has become essential for creating engaging, memorable events. The combination of real-time social content, strategic planning, and proper implementation creates an environment where attendees naturally want to participate and engage.

Remember that successful integration requires attention to both technical details and human factors. Focus on creating an experience that feels natural and adds value for your attendees. Privacy and content moderation should always remain top priorities to ensure a positive experience for everyone involved.

The key performance metrics we’ve discussed demonstrate why social walls have become an integral part of successful events. By following these guidelines and leveraging Everwall’s powerful platform, you can create an engaging environment that enhances the overall event experience while providing measurable returns on your investment.

Remember to continually monitor and adjust your strategy based on real-time feedback and analytics. Stay focused on your core objectives while remaining flexible enough to adapt to your attendees’ needs and preferences. With proper planning and implementation, your social wall can become one of the most valuable engagement tools at your event.