So you’ve chosen full moderation for your Tweetwall, now what? Now it’s time for you to choose exactly what your attendees will see on your social wall. This means you can weed out whatever you do and don’t want seen on the social wall, and use other great moderation features—like Stashing posts—to save them for later.
The event industry’s changed a lot in the last twenty years. Mobility has streamlined administration and event organization to an unprecedented degree. Cloud computing has brought with it scores of apps that make attendee engagement, remote attendance, and information management easier than ever before. And social media has brought with it an entirely new marketing paradigm, one which every event organizer worth their salt must understand. What if I were to tell you that stuff’s all small change – that today, we’re on the verge of the biggest evolution yet? I’m talking about virtual reality – the capacity to send…
Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan. Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time? In a B2B environment, this may not sound like a lot of time. However, it is more than enough to…
It used to be that political campaigning involved actually getting out on the road and meeting your constituents face-to-face. It involved hobnobbing with everyone from the social elite to the average citizen, and drumming up support by your presence alone. And don’t get me wrong – that form of campaigning is still quite valid, and still very important. At the same time, however, it’s been supplanted, as many things have, by social media. “It is becoming increasingly difficult for campaigns and political advertisers to reach audiences through traditional methods,” Croft Media/Digital CEO Brian Donahue explained to the LA Times. “The…
In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers. Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article: Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers In other words, you want to find brand influencers with the following: A large, growing audience.…
