As an event professional, your success often hinges on the tools and resources you have at your disposal. Whether you’re planning a corporate conference, a wedding, or a large-scale festival, having the right equipment can make all the difference. Here are six must-have items that every event professional should own.
Chances are pretty good that if you’re employed in an events-related field, you’re already gearing up for Christmas (and if you aren’t, you should be). The Christmas season is probably one of the busiest times of year for an event planner, with clients left and right putting in requests for festive parties and events. What that means from an event planning perspective is that you’re bound to be flooded with a veritable torrent of requests (if you aren’t already). It also means that, if you haven’t nailed down a venue by now, you might not find one. See, that’s the…
Everybody knows what the traditional Christmas party looks like. Everybody gathers in an office or banquet hall, all dressed to the nines. They snack on a wide variety of Christmas treats, talk about their work, and probably have a bit too much to drink. Sounds painfully boring, doesn’t it? What if I told you that your corporate Christmas event doesn’t have to be that way? If you’ve got the time, budget, and creativity, you can put together an utterly amazing event for your employees, one that’ll have them talking all the way through to summer. Have a look at a…
Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business. Makes sense, right? As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work. Here’s the thing, though…positivity? It’s…
Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started. Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event. A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc…
