Marketing Statistics Every Event Manager Could Use

As an event manager, you will have a lot on your plate. From setting and following a budget to selecting guest speakers, there won’t be much time to sit back and relax. Your marketing strategy can make or break the success of your event. Take the right steps upfront and it will continue to pay off well after the event comes to an end. But make too many mistakes along the way, and you could soon find yourself wondering what went wrong. Fortunately, there are steps you can take to guarantee marketing success. A big part of this is tracking […]

The Complete Guide To The Care And Retention Of Volunteers

Volunteers are the core of most any event. Very few trade shows, conferences, and fundraisers can properly function without a dedicated, devoted event team running the show behind the scenes.

In other words, if you don’t have the proper framework in place – if you aren’t doing as much as you could be to attract people to your events team and retain them – then your event’s inevitably going to suffer.

Read more →

Employees: Everything You Need To Know

Employees are the KEY to having a successful event. No matter how successful of an event planner you are, you can’t put your ideas and hard work into action without help. Whether it is full time employees, volunteers, or paid people for an event, it is important to be able to manage them successfully so they are happy, and so are the attendees. Last weekend, we focused on everything that you need to know about location. So now that you know about WHERE we are going to focus on an important WHO for your next client and event. The topics […]

Choosing an Event Venue: Size Matters

When the time comes to schedule, organize, and manage an event, there will be an unlimited number of questions running through your mind. While every question deserves an answer, there is one you have to deal with before the rest: which venue is best for your event? You can’t do much until you answer this question. After all, attendees want to know where the event is taking place, as this may help them decide if they will attend. A variety of details deserve your attention when choosing an event venue. These include: Size of the venue Number of attendees Location Features […]

Determining The Best Floor Plan For Your Conference

Your conference’s layout is every bit as important as what you’re hosting it for. An event with a terrible floor plan is extremely likely to end in disaster. For that reason, you need to make sure your conference uses its space as efficiently and effectively as possible. That’s what we’re going to discuss in today’s piece – how can you determine the best floor plan for your conference? Figure Out How Much Space You Actually Need First and foremost…how much space are you actually going to require for your event? How many attendees are you expecting to show up, and […]