Bad Weather Event Planning: Essential Steps for Event Organizers

When it comes to event planning, anticipating bad weather can be one of the most crucial steps you take to safeguard your event. Bad weather event planning isn’t just a backup idea—it’s an essential part of ensuring your event runs smoothly no matter what. Without the right preparation, a sudden downpour or an unexpected snowstorm can derail your event, leaving attendees frustrated and your team scrambling. Here’s how you can ensure your event is prepared for any weather conditions by addressing five key areas. 1. Can Your Event Be Rescheduled? Start your bad weather event planning by assessing whether your […]

Venue Booking: More than Just About Money

Are you in the process of booking a venue for your next event? As you compare your options there should be several key questions rolling through your head. Like many, the first factor you are likely to focus on is money. While you need to secure a venue that fits your budget, if you don’t consider other details you may find yourself making a poor decision. Here are four key factors, other than cost, to consider. Size There are venues of all sizes, ranging from small hotel conference rooms to large convention centers. Obviously, the more square footage a venue […]

Budget-Saving Tips for your Next Event

As an event management professional, one of your jobs involves juggling your event budget with the needs of your client. Unfortunately, running an event isn’t cheap, and a lot of clients will be looking to cut corners and save money wherever possible. Your clients might not necessarily understand what goes into getting an event up and running, and often end up trying to trim the fat from inadvisable components of your event, such as security costs, guest speaker budgeting, or equipment. Your job is to ensure that this doesn’t happen. Of course, there’s nothing wrong with trying to save money. […]

The Aftermath of a Failed Event, and what to do next?

A while back, I talked a bit about what an event manager—and the brand they’re working with—should do if one of their events goes south. That piece focused primarily on what an event management professional should do to avoid and mitigate trouble. Today, we’re going to focus on how to manage a failed event after the fact.  We’re going to assume that, despite your best efforts, you were unable to salvage your event.

What should be done after an event has gone off the deep end?

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5 Tips for Planning a Successful Event

There is a fine line between a successful event and one that blows up in your face. It goes without saying that you want to be planning a successful event. And you’re in luck! Here are five simple tips of advice to follow that can lead to a more successful event.

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Big Data Plays A Role In Event Management

What’s the big deal about big data?

We’ll assume every event planner knows they should be collecting hard data on their events and analyzing this information, looking at their metrics and working to improve performance, drive down costs, etc.  We’ll also assume you’ve heard the term.

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5 Traits of a Successful Event Management Platform

For event professionals, the right event management platform can be a game-changer, providing the tools necessary to streamline planning, enhance attendee engagement, and simplify complex logistics. Let’s explore the essential traits of a successful event management platform that make it a must-have for any event planner. 1. Robust Information Management Effective information management is the backbone of any successful event management platform. From tracking registrations and attendee demographics to organizing schedules and budgets, the platform should offer seamless data handling and storage. A strong information management system lets event planners focus on the event rather than toggling between disjointed spreadsheets […]

How to create a Tweet Suite

We’ve all been to conferences that had comfy couches, we may have even been to conferences that had Tweetwalls (We hope so!), but have you ever been to a conference that had a Tweet Suite? Well today, we’re going to go over some of the basics on how to create one to increase engagement and socialization at your events. Just to clarify exactly what a Tweet Suite is—essentially, a Tweet Suite is an area at your event dedicated for your attendees to lounge, relax, socialize and maybe get some work done if they desire. Seating The first thing you need while creating […]

Unique Event Planning: How to Make Your Events Stand Out

In the bustling world of event planning, standing out is essential. The industry is crowded, and with the advent of mass communication, nearly every field is overflowing with hopefuls.

Distinguishing yourself as an event planner requires true creativity and a willingness to step outside the comfort zone. Unique event planning can be your key to success.

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The Real Cost Of Event Management Blunders

Today, we’re telling you a story about a young entrepreneur by the name of Suresh Doss. He is – or rather, was – an amateur event planner and freelance food writer. Today, he owes the City of Toronto $36,000. His is a cautionary tale, a story that drives home the importance of knowing who you’re working with and what you’re doing. See, Doss was part of a 2013 experiment to put food trucks in parks all across the city. Armed with an array of different meals, the trucks would keep hungry park-goers fed and content – and make a bit […]

Cold Calling 101 – Cold Calling for Event Sponsorships

Cold calling for event sponsorships is a task most event organizers face. Cold calling is vital to securing partnerships and boosting your event’s budget. But cold calling isn’t just about dialing numbers—it’s about strategy. Mastering the art of cold calling can make a huge difference in your success as an event manager or organizer. Here’s how you can do it effectively.

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How The Cloud Is Changing The Event Industry

At the risk of sounding like a broken record, cloud computing is one of the most disruptive technologies ever developed. Few other technologies have such a wide range of uses, and few others have fundamentally changed so many different fields. Event management, of course, is one of those industries impacted by the cloud, and planners need to understand the advantages provided by the cloud, and harness those to further events. How has the cloud changed event management for the better? More importantly, how can you as an event planner capitalize on this? The cloud is itself an encompassing term; cloud […]

Five Effective Strategies to Minimize Event No-Shows

Event planners know that one of the biggest challenges they face is dealing with no-shows. Whether it’s a small gathering or a large-scale conference, no-shows can lead to wasted resources, unnecessary costs, and a less vibrant atmosphere. To minimize event no-shows, consider implementing these five effective strategies. 1. Ensure Your Event Resonates with Your Audience To minimize event no-shows, it’s crucial to create an event that your target audience finds genuinely interesting and valuable. The more your event resonates with your audience, the less likely they are to skip it. Clearly communicate the event’s objectives and highlight the unique benefits […]

Helping Guide Guests Around Your Event’s Host City

Some of you might be surprised to learn that, as an event management professional, your bailiwick extends well beyond the doors of your conference hall. We’re not talking about hotels, transportation, or trade show parties, either – though these are all essential components of a successful event. See, if you’re running a conference that takes place over multiple days, you’re certain to have guests interested in exploring their host city – and most aren’t likely to know a great deal about where they’re staying. Even if you plan a party for each night many of your attendees will splinter off […]

What The Electronic Entertainment Expo E3 Can Teach Us

Every year in June, game development studios from all over the world gather for an event known as the Electronic Entertainment Expo. It’s one of the largest conferences of its kind, and people from all over the world tune in every year to watch and listen for the latest and greatest innovations and developments in video games. Suffice it to say, a savvy event manager can learn a great deal from such a successful conference. Here are a few insights I’ve picked up by watching the annual show: The Wrong Speaker Can Ruin A Killer Presentation The Xbox One actually […]

Last-Minute Event Shuttle Transportation Services

Coordinating last-minute event shuttle transportation services can be challenging, but it’s also a vital part of event planning that ensures attendees arrive on time and stress-free. As an event planner, understanding the nuances of organizing shuttle services can help streamline the process, reduce traffic, and enhance your attendees’ overall experience.

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Protecting High Target Theft Areas At Trade Shows

It’s inevitable – if you gather hundreds or thousands of people together, a few bad eggs are bound to show up and make trouble. That’s especially true in the business of professional conferences and large events where there’s always valuable electronic gear everywhere. Expensive, often small technology attracts thieves like flies to honey; if you don’t create the impression of a secure venue you could quickly find your event targeted. It’s the event’s organizers’ job to best ensure that theft doesn’t happen. Hiring a security staff may be important step, but it’s not the only step that needs to be […]

Insights from the World’s Greatest Music Festivals

As the people who ran the first Woodstock festival discovered, large music and art events can be chaotic if you don’t know what you’re doing. Whether in a city or a field, you have a lot to lose if everything goes south with a million plus people running around! With that in mind, if your part of a group putting together your first festival or your twenty-first, you want to make sure you’re doing everything right. We always say learn from the best. So we looked at eight of the world’s greatest music festivals and thought about what it is […]

Tasty Meal Ideas for Your Next Networking Conference

Let’s talk about food! One of the more fun parts to plan of any event is the food. An event planner must find the perfect caterer for each unique event to keep your guests happy with food and drinks. Networking conferences are great for attendees to meet potential clients, customers, and business partners. Networking conferences are often all about moving around and meeting new people, and mini-events like meals, round table discussions and cocktail hours often help create an environment conducive for meeting others. We’re going to skip over the itinerary phase and assume you have a schedule that includes […]

How Woodstock Changed Event Management

Way back in 1969 at a farm outside of White Lake, New York, four young men hosted a music festival. Hundreds of thousands of fans attended, and what followed was one of the most legendarily debauched events of all time, one that ended up being an icon of the 1960s. We called it Woodstock. From an event planning perspective, Woodstock was also one of the most poorly planned, poorly executed events of all time, fraught with missed deadlines, legal blunders, and a trail of liability. The festival was originally organized by John Roberts, Joel Rosenman, Artie Kornfield, and Mike Lang. […]