RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why:

• Improved efficiency regarding event entry
• Additional revenue streams
• Looks good to attendees
• Access to real time insights and data
• Eliminate counterfeit tickets

So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event?

SEE: Using Technology to Boost Attendance

Others have used this successfully, but that doesn’t mean you can necessarily do the same. Fortunately, there are some questions you can answer to help decide in favor or against RFID technology:

• What type of event are you organizing?
• How many attendees are you expecting?
• Will you be admitting people in multiple zones?
• Are you giving attendees the ability to leave and re-enter the venue?
• Are you willing to spend the extra money for the convenience of RFID technology?
• Are your attendees going to be expecting the newest technology available while attending the event?

Take the time to answer these questions in great detail. For example, a small event, such as one with 50 to 100 attendees, can be managed through more traditional means. Conversely, if you are expecting 1,000+ attendees, RFID technology can save you time and money. With the growth of RFID technology used at events, it may almost be expected at your event. Don’t surprise your attendees with old technology and make them skeptical of your event before even attending.

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How to Find an RFID Provider

So, you have answered the questions above. You have come to the conclusion that RFID technology is the right solution for your event. Now it’s time to choose a provider. With this technology growing in popularity, there are many companies to choose from. Here are the questions you should ask each and every provider:

• What makes your technology unique?
• How do you handle fulfillment?
• Can you describe your biggest failure at an event?
• What should we do if something goes wrong with the technology?
• Who is your chip provider?
• How long does it take to install gates and portals?

Some providers will have the same answers to these questions. Others will provide you with a more unique solution. It is up to you to decide which company you are most comfortable with. Just make sure that you chose a company that is a good fit for the size, needs, and design of your event.

Final Word

You may have ignored RFID technology in the past, but you don’t want to continue to do so in the future. It’s not the right solution for every event, but it could be just what you are looking for.

If nothing else, now is the time to learn more about RFID technology. The knowledge you collect will come in handy as you make a decision.