Creating Powerful Event Social Media Walls from Attendee Posts

Event organizers know the struggle: you’ve planned an amazing event, but attendees seem glued to their phones instead of engaging with each other. What if those phones could become your biggest engagement tool?

Powerful event social media walls collect and display attendee posts in real-time, transforming individual social shares into a collective experience that brings people together. When you see your Instagram photo or tweet appear on the big screen, you’re not just attending an event—you’re actively participating in it.

How to Get Attendees Posting in Real Time

Getting attendees to contribute content requires clear incentives and easy participation methods. Here’s what works:

Run Social Media Contests

Create competitions around the best event photos or most creative posts using your event hashtag. Prizes motivate participation and generate quality content for your event social media walls.

Design a Memorable Event Hashtag

Your hashtag should be short, unique, and easy to remember. Display it prominently throughout your venue so attendees know exactly what to use when posting.

Set Up Interactive Photo Opportunities

• Branded photo booths with props
• Step-and-repeat backdrops
• Interactive displays that encourage selfies
• Live posting stations with clear instructions

Highlight Outstanding Posts

When you spotlight specific posts during presentations or announcements, other attendees take notice. This public recognition drives more people to share their own content.

These strategies work because they tap into people’s desire for recognition and connection. Attendees stay more engaged when their posts appear live on screen, and this engagement spreads beyond your venue as people share with their networks. Powerful event social media walls turn moments of recognition into ongoing participation.

Managing Real-Time Content Display and Moderation

Real-time updates keep your social wall dynamic, but you need proper moderation to maintain quality and appropriateness.

Set Clear Content Guidelines
Before your event starts, establish what types of posts you want to feature. Share these guidelines with attendees through pre-event communications and signage.

Use Automated Filtering
Everwall’s moderation tools automatically filter inappropriate language and content, catching problematic posts before they reach your display.

Assign a Content Moderator
Have someone monitor the feed throughout your event. They can approve borderline content, highlight exceptional posts, and ensure your social wall stays on-brand.

Create Featured Content Sections
Designate space for highlighting the best posts. This encourages quality over quantity and keeps your display visually appealing.

Essential Social Wall Setup Strategies

Choose Your Content Sources Wisely
Everwall supports 15 different content sources including Instagram, X (Twitter), LinkedIn, Bluesky, Facebook, SMS, and our Everwall Direct web form. Focus on 2-3 platforms where your audience is most active rather than trying to capture everything.

Select the Right Layout
With 12 different layout options available, choose one that fits your venue and audience size. A grid layout works well for photo-heavy content, while a feed layout is better for text-heavy posts from platforms like X.

Position Your Display Strategically
Place your social wall where attendees naturally gather—near registration areas, refreshment stations, or the main stage. The goal is maximum visibility without disrupting the main event flow.

Brand Your Display
Customize colors, fonts, and graphics to match your event branding. This creates a cohesive experience and reinforces your event identity.

Extending Your Social Wall Beyond the Event

Your event social wall doesn’t have to end when attendees leave. Everwall includes a social media hub at no extra cost, letting you embed the same content on your website or in event apps.

This extended reach means:

• Post-event engagement continues online
• Social content becomes lasting marketing material
• Future attendees can see what they missed
• Your event’s social proof grows over time

The hub functionality transforms your one-day social wall into an ongoing marketing asset that keeps working long after your event ends.

Measuring Social Wall Success

Track these metrics to understand your social wall’s impact:

Engagement Metrics

• Number of posts collected
• Unique contributors
• Social media reach and impressions
• Hashtag usage growth

Event Experience Indicators

• Attendee feedback scores
• Time spent viewing the social wall
• Photo sharing rates
• Return attendee percentages

Long-term Benefits

• Website traffic from embedded social hub
• Lead generation from social content
• Brand mention increases
• Future event registration improvements

Making Your Social Wall Content Strategy Work

Pre-Event Promotion
Start building excitement before your event begins, so create powerful event social media walls. Share your hashtag in email campaigns, on your website, and through social media. Social walls for marketing campaigns can generate buzz weeks before your actual event.

During-Event Activation
Keep energy high by regularly highlighting posts, running mini-contests throughout the day, and encouraging speakers to mention the social wall. The more you reference it, the more attendees will participate.

Post-Event Follow-Up
Use collected content for thank-you emails, recap videos, and marketing materials for future events. This user-generated content is authentic and powerful for promoting upcoming gatherings.

Your attendees are already creating content about your events. An event social media wall simply channels that energy into something that benefits everyone—turning individual posts into a shared experience that amplifies engagement and extends your event’s impact far beyond the venue walls.