I’m sure you’ve heard it said before that in the business world, it’s all about who you know. Cliché or not, this old adage holds true in the event industry. Personal talent and passion will only get you so far if you can’t connect with the right people.
We’re pretty much living in a science fiction novel. Maybe it doesn’t really feel that way because technology has a way of creeping up on us. We don’t freak out about technology because achievements that would’ve caused us to have an aneurism a century ago rollout over time and become routine, first in one use, one industry and then some spread throughout our daily lives. Nowhere is this clearer than in the robotics industry, where recent advances have led to some downright revolutionary changes in how robots interact with their environment – and with human beings in particular. And then…
Way back in 1969 at a farm outside of White Lake, New York, four young men hosted a music festival. Hundreds of thousands of fans attended, and what followed was one of the most legendarily debauched events of all time, one that ended up being an icon of the 1960s. We called it Woodstock. From an event planning perspective, Woodstock was also one of the most poorly planned, poorly executed events of all time, fraught with missed deadlines, legal blunders, and a trail of liability. The festival was originally organized by John Roberts, Joel Rosenman, Artie Kornfield, and Mike Lang.…
As I’m certain you’ve been told time and time again, your event management firm should have a Facebook page. As the world’s leading social network, it’s generally one of the best places to connect with your clientele, and an even better place to promote your events. Why would you ignore Facebook? Certainly, people offer some general advice on how to use Facebook – post funny, relevant, interesting content; be active and approachable, tease your potential atendees with content well in advance of an event…you get the idea. This advice is largely true, but we offer a bit of practical, tactical…
Even if you’re completely confident in your capabilities as an event planner, there’s so much to be said for learning from those around you. There is so much insight to gain by watching someone who’s better than you, and working to figuring out why – and there will always be someone better than you. Here are five leading event industry personalities that we follow and suggest that you follow as well. They offer insight and advice through their blogs, books, social media profiles or you can discover what makes them stand out by paying attention to their work. Andrea Michaels…
