The Top 8 Event Planning Trends

A new year is upon us. Everybody’s putting together New Years’ Resolutions (which they’ll probably break after a month or so), all the while looking forward to new beginnings. With 2013 still fresh in our minds, it seems like the ideal time to have a look back. By examining the chief event planning trends from 2013, we can formulate a good idea of what to expect in 2014.

How will the life of an event manager change as we move into the New Year? What sort of new technology, skills, and challenges might one face in the profession? Most importantly, how can we best turn this to our advantage?

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Bad Weather Event Planning: Essential Steps for Event Organizers

When it comes to event planning, anticipating bad weather can be one of the most crucial steps you take to safeguard your event. Bad weather event planning isn’t just a backup idea—it’s an essential part of ensuring your event runs smoothly no matter what. Without the right preparation, a sudden downpour or an unexpected snowstorm can derail your event, leaving attendees frustrated and your team scrambling. Here’s how you can ensure your event is prepared for any weather conditions by addressing five key areas. 1. Can Your Event Be Rescheduled? Start your bad weather event planning by assessing whether your…

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Six Event Metrics Every Management Professional Should Understand

Metrics and analytics are terms so overused in the business world that they risk becoming empty buzzwords, right up there with “Gamification” and “The Cloud.”  That’s rather unfortunate, given their clear value to any business professional savvy enough to understand how they should be used. That includes event planners, by the way. I’ve touched a bit on metrics in the past, but I’ve never really examined them in too much depth.  Today, I’d like to change that. I’ll be looking at a few vital metrics that any event manager worth their salt should know and understand, both for their own…

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The Ten Biggest Event Marketing Fails Of 2013

Well folks, we can finally bid farewell to 2013. Before we really kick off the New Year, let’s first take a look back at some of the biggest event marketing fails of 2013. In the world of marketing and event management (which are rapidly converging on one another), there were some positively titanic botches, many of which will be remembered for years to come. The fiascos we’re going to look at today represent mistakes that no event management professional in their right mind should make.

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Is Money the Only Thing that Matters when Booking a Venue?

Are you in the process of booking a venue for your next event? As you compare your options there should be several key questions rolling through your head. Like many, the first factor you are likely to focus on is money. While you need to secure a venue that fits your budget, if you don’t consider other details you may find yourself making a poor decision. Here are four key factors, other than cost, to consider. Size There are venues of all sizes, ranging from small hotel conference rooms to large convention centers. Obviously, the more square footage a venue…

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